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Writing Music for Television and Radio Commercials and more A Manual for Composers and Students 2nd Edition by Michael Zager ISBN 0810862190 9780810862197

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Writing Music for Television and Radio Commercials and more A Manual for Composers and Students 2nd Edition Michael Zager Digital Instant Download

Author(s): Michael Zager
ISBN(s): 9780810862197, 0810862190
Edition: 2nd
File Details: PDF, 1.01 MB
Year: 2008
Language: english
SKU: EB-1320316 Category: Tag:

Writing Music for Television and Radio Commercials and more A Manual for Composers and Students 2nd Edition by Michael Zager – Ebook PDF Instant Download/Delivery: 0810862190, 9780810862197
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ISBN 10: 0810862190 
ISBN 13: 9780810862197
Author: Michael Zager

Writing Music for Television and Radio Commercials (and more): A Manual for Composers and Students succinctly describes the process of composing and arranging commercials for these two very different media. Expanded from the first edition, this new volume provides a comprehensive overview of the commercial music business, while addressing the tools of composition and arranging and giving helpful instruction for jingle writing and composing for commercials. Michael Zager offers concise methods for analyzing commercials from a musical point of view, properly arranging instruments to get the desired sound, and correctly scoring for each instrument. He often uses interviews with professionals in the field to corroborate his information, and the chapters conclude with assignments for practice.

This second edition has been rewritten and reformatted to increase readability and use in the classroom, and it includes new chapters on theatrical trailers, video games, Internet commercials, Web site music, and made-for-the-Internet video. An included audio CD contains examples referenced in the book. This text is a necessary tool for the music student interested in the commercial and advertising business. It is also useful for composers studying film scoring, as well as advertising writers, art directors, and music producers.

Writing Music for Television and Radio Commercials and more A Manual for Composers and Students 2nd Table of contents:

  • Chapter 1: The Basics of Writing Music for Commercials

    • What Makes Commercial Music Different?
    • Understanding the Duration and Structure of Commercials
    • Creating an Effective Musical Hook or Jingle

  • Chapter 2: The Creative Process

    • Brainstorming and Concept Development
    • Collaborating with Clients, Directors, and Agencies
    • Translating the Brand Message into Music

  • Chapter 3: Composition Techniques for Commercial Music

    • Writing Memorable Melodies and Catchy Themes
    • Working with Rhythm, Tempo, and Dynamics
    • Developing Musical Textures and Layers for Impact

  • Chapter 4: The Psychology of Music in Advertising

    • How Music Influences Emotion and Perception
    • Aligning Music with Brand Identity and Message
    • Creating a Musical Mood that Resonates with the Audience

  • Chapter 5: Arranging and Orchestrating for Commercials

    • Choosing the Right Instruments and Sound Palette
    • Arranging Music to Fit Different Commercial Formats
    • Working with MIDI, Virtual Instruments, and Live Performers

  • Chapter 6: Recording and Producing Commercial Music

    • Recording Techniques for High-Quality Commercial Sound
    • Working with Producers, Engineers, and Musicians
    • Editing and Mixing Music for Maximum Impact

  • Chapter 7: Music Licensing and Legal Considerations

    • Understanding Copyright and Ownership of Commercial Music
    • Licensing Music for Use in Commercials
    • Negotiating Fees and Contracts with Agencies and Clients

  • Chapter 8: Sound Design and Audio Branding

    • The Role of Sound Design in Commercial Music
    • Creating Unique Audio Logos and Soundscapes
    • Integrating Sound Effects with Music to Enhance the Message

  • Chapter 9: Writing for Television Commercials

    • Understanding the TV Spot Format and Timing Constraints
    • Adapting Music to Visual Storytelling
    • Creating Music for Different TV Genres (e.g., Drama, Comedy, Informational)

  • Chapter 10: Writing for Radio and Podcast Commercials

    • The Power of Sound in Radio Ads
    • Crafting Music for Audio-Only Environments
    • Balancing Voiceovers, Music, and Sound Effects

  • Chapter 11: Marketing Your Music for Commercials

    • Building a Portfolio and Demo Reel
    • Networking with Agencies, Producers, and Music Supervisors
    • Understanding the Market and Pitching Your Music

  • Chapter 12: Case Studies: Successful Commercial Music

    • Analyzing Iconic Jingles and Music in Ads
    • What Makes These Commercials Stand Out?
    • Lessons from Successful Campaigns

  • Chapter 13: The Future of Music in Advertising

    • Trends in Commercial Music: From Streaming to Social Media
    • The Rise of Personalized and Interactive Ads
    • Future Opportunities for Composers and Musicians in the Ad World

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Michael Zager,Music,Television,Radio Commercials,Composers,Students