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Winning with Words The Origins and Impact of Political Framing 1st Edition by Brian F Schaffner ISBN 0415997933 9780415997935

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Winning with Words The Origins and Impact of Political Framing 1st Edition Brian F. Schaffner (Editor) Digital Instant Download

Author(s): Brian F. Schaffner (editor), Patrick J. Sellers (editor)
ISBN(s): 9780415997935, 0415997933
Edition: 1
File Details: PDF, 1.60 MB
Year: 2009
Language: english
SKU: EB-22906150 Categories: , Tags: ,

Winning with Words The Origins and Impact of Political Framing 1st Edition by Brian F Schaffner – Ebook PDF Instant Download/Delivery: 0415997933, 9780415997935
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ISBN 10: 0415997933 
ISBN 13: 9780415997935
Author: Brian F Schaffner

Today’s politicians and political groups devote great attention and care to how their messages are conveyed. From policy debates in Congress to advertising on the campaign trail, they carefully choose which issues to emphasize and how to discuss them in the hope of affecting the opinions and evaluations of their target audience. This groundbreaking text brings together prominent scholars from political science, communication, and psychology in a tightly focused analysis of both the origins and the real-world impact of framing. Across the chapters, the authors discuss a broad range of contemporary issues, from taxes and health care to abortion, the death penalty, and the teaching of evolution. The chapters also illustrate the wide-ranging relevance of framing for many different contexts in American politics, including public opinion, the news media, election campaigns, parties, interest groups, Congress, the presidency, and the judiciary.

Winning with Words The Origins and Impact of Political Framing 1st Table of contents:

1 Introduction
Framing Debates
Origins
Impact
The News Media
Framing Failures
Notes
Works Cited
Part I Origins
2 Framing and Value Recruitment in the Debate Over Teaching Evolution
Introduction1
ID in Ohio: An Exploration of Value Recruitment Rhetoric
Values in the ID Debate
Enlightenment Values
Scientific Discovery
Educational Excellence
Intellectual Integrity
Development and Progress
Liberal Democracy Values
Free Speech, Fairness, and Academic Freedom
Church—State Separation
Democratic Process
Religious Sensibilities
Religion and Spirituality
Tactics
Framing Tactics
Issue Labeling and Categorization
Framing
Analogy
Experiment
Manipulations
Procedures
Measures
Results
Summary
Discussion
Notes
Works Cited
3 Partisan Framing in Legislative Debates
Polling and Framing in the House Parties
The Strategic Use of Message Frames in Congress
Causal Frames
Group-centric Frames
Episodic Frames
Conflict Frames
Conclusions and Future Directions
Notes
Works Cited
4 Building a Framing Campaign Interest Groups and the Debate on Partial-birth Abortion
The Ban on Partial-birth Abortion: Issue Emergence and Response
Interest Group Framing
Appealing to the Public
Appealing to the News Media
Appealing to Elites
Conclusion
Notes
Works Cited
5 Mobilizing to Frame Election Campaigns
From Mobilizing Volunteers to Framing the Election
The Risks of Decentralization
Implications
The 2006 Senate Campaigns
The Use of Website Tools
Decentralization and Dialogue
Capturing the Dialogue
Conclusion
Notes
Works Cited
Part II Impact
6 Competing Frames in a Political Campaign
Framing and Campaigns
Framing a Casino
Experimental Procedure and Design
Experimental Conditions
Results
Conclusion
Appendix A
Appendix B
Notes
Works Cited
7 Taxing Death or Estates? When Frames Influence Citizens’ Issue Beliefs
Introduction
The Emergence of the “Death Tax” Frame
Framing by Credible Sources
The Survey Experiment
Results
Discussion
Conclusion
Note
Works Cited
8 Great Communicators? The Influence of Presidential and Congressional Issue Framing on Party Identification
Introduction
Conflict Extension, the Media, and Partisan Issue Framing
Public Awareness of Party Differences: Partisan Elites, Framing and the Media
Coding Presidential Framing
Issue Framing and Party Identification: The Cases of Taxes and Abortion12
Variables used in the Time-Series Analysis of Framing and Party Identification
Results
Discussion
Appendix A
Appendix B
Notes
Works Cited
9 The Decline of the Death Penalty How Media Framing Changed Capital Punishment in America
Introduction
A Theory of Dynamic Framing and a Method of Measurement
Media Coverage of the Death Penalty
The Rise of the Innocence Frame
The Impact of Framing on Capital Sentencing
Analysis
Conclusions
Appendix: Description of Data
Notes
Works Cited
10 Framing Research The Next Steps
Varieties of Framing
A Return to Equivalence Framing
Summing Up
Note
Works Cited
List of Contributors

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