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Winning Strategies for the New Latin Markets 1st Edition by Fernando Robles, Francoise Simon, Jerry Haar ISBN 0130617164 9780130617163
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Winning Strategies for the New Latin Markets 1st Edition Fernando Robles Digital Instant Download
ISBN(s): 9780130617163, 0130617164
Edition: 1
File Details: PDF, 1.43 MB
Year: 2002
Language: english
Winning Strategies for the New Latin Markets 1st Edition by Fernando Robles, Francoise Simon, Jerry Haar – Ebook PDF Instant Download/Delivery: 0130617164, 9780130617163
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Product details:
ISBN 10: 0130617164
ISBN 13: 9780130617163
Author: Fernando Robles, Francoise Simon, Jerry Haar
Global corporations are rapidly discovering an emerging market of nearly 600 million Latin consumers in the United States and Latin America. In Winning Strategies for the New Latin Markets , three experts analyze the Latin market’s unique dynamics and offer end-to-end strategies for success. They illuminate dramatic transformations in demographics, economics, local competition, regulation, technology, and culture. Then, through executive interviews and case studies, they offer insights into key strategies for every aspect of doing regional market expansion, market segmentation, branding, distribution, financing, and corporate structure.
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Tags: Fernando Robles, Francoise Simon, Jerry Haar, Winning Strategies, Latin Markets