Winning Across Global Markets How Nokia Creates Strategic Advantage in a Fast Changing World 1st Edition by Dan Steinbock ISBN 0470339667 9780470339664

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ISBN 10: 0470339667 
ISBN 13: 9780470339664
Author: Dan Steinbock

Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia

Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia’s lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages–such as a home base that often accounts for 30 to 50 percent of their revenues–multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base. To such a company, global competitiveness is a matter of life and death. With unparalleled access to Nokia’s leadership, Winning Across Global Markets reveals the remarkable story of Nokia’s resilience and endurance. Shows how Nokia’s flexibility and focus on its people and local markets drive its distinct global approach.

• Includes exclusive interviews with Nokia’s senior executives and key partners
• Provides a roadmap for developing, capturing, and sustaining global advantage

This book provides a roadmap for developing, capturing, and sustaining strategic global advantage in today’s ever-changing world.

Winning Across Global Markets How Nokia Creates Strategic Advantage in a Fast Changing World 1st Table of contents:

Chapter 1: Introduction to Global Market Challenges

• Overview of the Global Business Landscape

• The Rise of Globalization and Its Impact on Businesses

• Introduction to Nokia: A Global Icon in Technology

• The Role of Strategic Advantage in a Fast-Changing World

Chapter 2: The Evolution of Nokia

• Nokia’s Early History and Rise to Dominance

• Key Turning Points in Nokia’s Global Journey

• The Vision and Leadership that Shaped Nokia

• Nokia’s Position in the Global Market

Chapter 3: Strategy Formulation in a Rapidly Changing World

• The Importance of Strategy in Global Markets

• How Nokia Responds to Market Shifts

• Competitive Advantage in the Technology Sector

• Adapting to Disruptive Changes and Innovation

Chapter 4: Innovation and Product Development at Nokia

• Nokia’s Approach to R&D and Innovation

• The Role of Product Development in Strategic Advantage

• Case Study: Nokia’s Evolution from Mobile Phones to Smartphones

• Future Trends in Product Innovation

Chapter 5: Global Expansion and Market Penetration

• Understanding Nokia’s Global Expansion Strategy

• Entering Emerging Markets: Opportunities and Challenges

• Adapting to Diverse Consumer Needs Worldwide

• The Role of Localization in Global Strategy

Chapter 6: Strategic Partnerships and Alliances

• Building Effective Strategic Alliances

• Collaborations with Key Industry Players

• Nokia’s Partnerships in Telecommunications and Software

• Leveraging Partnerships to Strengthen Global Position

Chapter 7: Marketing Strategy in Global Markets

• Nokia’s Marketing Strategy: A Global Perspective

• Brand Building and Image Management Across Cultures

• Tailoring Marketing Efforts for Local Audiences

• Nokia’s Advertising and Promotional Campaigns

Chapter 8: Technology Leadership and Competitive Positioning

• Leveraging Technological Innovation to Gain Market Leadership

• The Role of Intellectual Property in Strategy

• Competitive Positioning of Nokia in the Global Tech Market

• Responding to Emerging Competitors

Chapter 9: The Role of Organizational Culture in Strategy

• How Nokia’s Corporate Culture Drives Global Success

• Leadership at Nokia: Visionary or Reactive?

• The Role of Innovation, Risk, and Adaptability in Nokia’s Culture

• Talent Management and Global Teams

Chapter 10: Lessons Learned from Nokia’s Global Strategy

• Key Takeaways from Nokia’s Global Expansion Journey

• The Importance of Agility in Fast-Changing Markets

• How Nokia’s Strategy Can Be Applied to Other Global Companies

• Challenges and Pitfalls in Global Market Strategy

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