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Wine and the Gift 1st Edition by Peter Howland ISBN 0367482762 9780367482763

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Wine and the Gift 1st Edition Peter Howland Digital Instant Download

Author(s): Peter Howland
ISBN(s): 9780367482763, 0367482762
Edition: 1
File Details: PDF, 13.64 MB
Year: 2022
Language: english
SKU: EB-46548900 Category: Tag:

Wine and the Gift 1st Edition by Peter Howland – Ebook PDF Instant Download/Delivery: 0367482762, 9780367482763
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Product details:

ISBN 10: 0367482762 
ISBN 13: 9780367482763
Author: Peter Howland

Wine as commodity has received enormous academic attention, while wine as gift has largely eluded significant dedicated research and analysis. This book addresses this lacuna with insights from leading scholars from a range of disciplines exploring wine as gift in different moments of history, across a variety of production to consumption contexts, and across societies and cultures. The book draws on examples from Australia, China, Croatia, France, Italy, Moldova, United Kingdom and Aotearoa New Zealand. Through the analysis of wine as gift, indeed often as a commodity-gift hybrid, this book significantly enhances understandings of the intertwined economic, societal, political and moral aspects of wine and its production, exchange, and consumption. Wine and the Gift: From Production to Consumption will appeal to researchers and undergraduates from a wide range of disciplines, including sociology, history, anthropology, cultural studies, geography, marketing, and business studies.

 Wine and the Gift 1st Table of contents:

1 Introduction Wine as Gift and Commodity – An Imbricative Hybrid
Part I: Wine as Gift
A Wink Towards the Gift-Like
Gifts and Giftings
Commodities – from Exploitation to Relative Affability
Ideal Gifting – an impossible standard?
Ideal Gifting and Pervasive Sharing
Conclusion
Notes
Bibliography
2 The Gifting of Wine Language, Representation and the Commodity Form
Introduction
Gifting Wine as Discourse
Hierarchy and Identity
Representation as Historical Discourse
Conclusion
Notes
Bibliography
3 On Divine Wine Wine Gifts Between Gods and Humankind
Introduction
Greeks Bearing Wine Gifts
Judaism: Yahweh’s Gift of Wine
Wine Gifts and Christianity
Conclusion
Notes
Bibliography
4 Hospitality, Gift Economy and Commercial Folklore
Introduction
Burgundian Wine Festivals and the Wine-Gifting Economy
From Place-making to Global Gifting Economy
The Complex Sociality of Wine Gifting
Wine Gifting Economy and Reassessing the Gift
Conclusion
Note
Bibliography
5 The Gifting of Champagne, 1850–2000 Public Performance or Personal Intimacy?
Introduction
Wine and The Gift – the Story So Far
Contextualizing Champagne
The Gifting of Champagne in the Nineteenth Century
Charitable Giving
Serving Society
Treating and Bribery
Corruption
Romantic and Sexual Services
Private Gifting
Conclusions
Note
Bibliography
6 Terroir Aura Tibetan Wine as Gift in China’s Southwest
Introduction
Terroir Aura and Wine Gift
Terroir Aura and Catholic Culture of Tibetan Wine
Terroir Aura and Buddhist Culture of Tibetan Wine
Terroir Aura and Tibetan Wine Flowing
Conclusion
Notes
Bibliography
Internet
7 ‘Without Friends, You Don’t Exist’ The Value of Favours in Istrian Winemaking
Favours Beyond the Market
The Paradox of Favours
‘It takes having been poor to know poverty’
The Art of Getting By
‘Without friends, you don’t exist’
Conclusion
Acknowledgements
Notes
Bibliography
8 Gifted Winemakers and the Commerce of Wine Gifting
Introduction
Wine as ‘Gifted Art’
Coopetition Between Winemakers
‘Free’ Wine Tastings
Prosumer Gifts
Conclusion
Note
Bibliography
9 Gifts That Pay for Themselves
Introduction
Post-Soviet Moldovan Wine
Wine Gifts
Gifts Making Markets
Conclusion
Acknowledgements
Notes
Bibliography
10 Made to Give Away Homemade Wine and The Gift
Introduction
Conceptualizing the Gift
Amateur Winemaking
Social Production
Made to Give Away
Conclusion
Notes
Bibliography
11 Gifting Dynamics of Calibrating and Aligning An Exploratory Study of Expat Chinese Wine Gifting
Introduction
Gifting, Wine and Chinese Consumer Behaviour
Research Design
Accomplishing the Gifting of Wine: Interview Findings
Calibrating the Gift to the Giver-Recipient Relationship
Aligning the Gift to the Recipient’s Appreciation
Conclusion
Appendix 1: Elicitation Activity One
Notes
Bibliography
12 Spitting or Sitting The Commodification of Wine Tasting and Drinking as a Gift in Piedmont, Italy
Introduction
Professional Wine Tasting
Wine In Situ: I Produttori di Carema
La Cooperativa: The Particularities of Carema
From the Vineyard to the Cantina: Sharing Wine
Affect of Tastes and Gifts
Conclusion
Bibliography
13 Wine and the Gendered Self-Gift Conceptual Considerations
Introduction
The Self-Gift
Wine and the Gendered Gift Exchange
Wine and the Gendered Self-Gift

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