Web Marketing For Dummies 3rd Edition by Jan Zimmerman ISBN 0470049820 9780470049822

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ISBN 10: 0470049820 
ISBN 13: 9780470049822
Author: Jan Zimmerman

Web Marketing For Dummies 3rd Table of contents:

Part 1: Understanding Web Marketing

Chapter 1: Introduction to Web Marketing

• Defining Web Marketing

• Why Web Marketing is Different

• Understanding the Digital Customer

• The Big Picture of Web Marketing

• How Web Marketing Fits into Your Overall Marketing Strategy

Chapter 2: The Web Marketing Process

• Setting Goals for Web Marketing

• Developing a Web Marketing Plan

• The Marketing Funnel and Customer Journey

• Measurement and Analytics

Part 2: Building Your Web Presence

Chapter 3: Creating a Web Presence: Websites and Blogs

• Creating a Website for Your Business

• What Makes a Great Website

• The Basics of Website Design

• Blogs: Why You Should Start One and How to Do It

Chapter 4: Social Media Marketing

• Understanding Social Media and Its Role in Marketing

• Choosing the Right Social Media Platforms

• Creating Engaging Social Media Content

• Social Media Advertising and Campaigns

Chapter 5: The Power of Content Marketing

• Why Content Marketing Matters

• Types of Content You Can Create

• Crafting an Effective Content Strategy

• Using Content to Engage Your Audience

Part 3: Digital Advertising and Promotion

Chapter 6: Search Engine Optimization (SEO)

• What Is SEO and Why It’s Important

• On-Page and Off-Page SEO Techniques

• Keyword Research and Implementation

• Optimizing Your Website for Search Engines

Chapter 7: Pay-Per-Click Advertising (PPC)

• Understanding PPC Campaigns

• Setting Up Your First Google Ads Campaign

• Creating Effective Ads and Landing Pages

• Managing and Optimizing PPC Campaigns

Chapter 8: Email Marketing

• The Power of Email Marketing

• Building and Segmenting Your Email List

• Creating Effective Email Campaigns

• Measuring and Improving Email Marketing Results

Chapter 9: Affiliate Marketing

• How Affiliate Marketing Works

• Finding and Managing Affiliate Partners

• Tracking Affiliate Performance

• Strategies for Effective Affiliate Marketing

Part 4: Measuring Success and Improving Your Results

Chapter 10: Measuring Web Marketing Success

• Key Metrics to Track in Web Marketing

• Tools for Tracking and Analytics

• Setting Up Google Analytics

• Interpreting and Acting on Analytics Data

Chapter 11: Conversion Rate Optimization

• What Is Conversion Rate Optimization?

• A/B Testing and Other Techniques

• Improving Your Website’s User Experience (UX)

• Maximizing the Effectiveness of Your Landing Pages

Part 5: Staying Ahead in Web Marketing

Chapter 12: Web Marketing Trends and Future Outlook

• Emerging Trends in Digital Marketing

• The Role of Artificial Intelligence and Automation

• Understanding the Importance of Mobile Marketing

• Video Marketing and Its Impact

Chapter 13: Troubleshooting and Common Mistakes in Web Marketing

• Common Pitfalls to Avoid in Web Marketing

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Tags: Jan Zimmerman, Web Marketing