Sale!

Varsity Green 1st Edition by Mark Yost ISBN 0804769699 9780804769693

Original price was: $50.00.Current price is: $35.00.

Varsity Green Mark Yost Digital Instant Download

Author(s): Mark Yost
ISBN(s): 9780804769693, 0804769699
Edition: Kindle
File Details: PDF, 1.40 MB
Year: 2010
Language: english
SKU: EB-1963276 Category: Tag:

Varsity Green 1st Edition by Mark Yost – Ebook PDF Instant Download/Delivery: 0804769699, 9780804769693
Full download Varsity Green 1st Edition after payment

Product details:

ISBN 10: 0804769699 
ISBN 13: 9780804769693
Author: Mark Yost

In Varsity Green, Mark Yost cuts through clichés and common misconceptions to take a hard-eyed look at the current state of college athletics. He takes readers behind the scenes of the conspicuous and high-revenue business of college sports in order to dissect the enormous television revenues, merchandising rights, bowl game payoffs, sneaker contracts, and endorsement deals that often pay state university coaches more than the college president, or even the governor. Money in college sports is nothing new. But readers will be amazed at the alarming depth and breadth of influence, both financial and otherwise, that college sports has within our culture. Readers will learn how academic institutions capitalize on the success of their athletic programs, and what role sports-based revenues play across campus, from the training room to the science lab. Yost pays particular attention to the climate that big-money athletics has created over the past decade, as both the NCAA’s March Madness and the Bowl Championship Series have become multi-billion dollar businesses. This analysis goes well beyond campus, showing how the corrupting influences that drive college athletics today have affected every aspect of youth sports, and have seeped into our communities in ways that we would not otherwise suspect. This book is not only for the players, policymakers, and other insiders who are affected by the changing economics of college athletics; it is a must-read for any sports fan who engages with the NCAA and deserves to see the business behind the game.

Varsity Green 1st Table of contents:

1 – THE ENTERTAINMENT PRODUCT
STUDENTS FIRST, ATHLETES SECOND?
TWO FULL-TIME JOBS
ECONOMICS VERSUS ACADEMICS
NOTRE DAME DOES IT BEST
A UNIVERSITY-WIDE EFFORT
NOT THE BEST OF INTENTIONS
MEDIA DISTORTION
2 – AN INAUSPICIOUS BEGINNING
ROWING
BASEBALL
FOOTBALL
WINNING—AND MONEY—IS EVERYTHING
THE REFORMERS LOSE
ABSOLUTE POWER CORRUPTS ABSOLUTELY
3 – WHO’S REALLY THE BCS CHAMPION?
THE NAME GAME
NOT A PERFECT SYSTEM
A TRUE NATIONAL CHAMPION?
ESPN CROWNS A HIGH SCHOOL CHAMPION
4 – MONEY MADNESS
IT’S ALL ABOUT SHOES
AIR JORDAN IS BORN
AGAIN, THE COACHES CASH IN
A BUMP IN THE ROAD
5 – MUD ROOMS AND ELECTRON MICROSCOPES
BROADCAST BOUNTY
FIRST THERE WAS RADIO
TELEVISION RIGHTS REVOLT
TWO NEW TRENDS
6 – HOW MUCH DOES THAT STADIUM REALLY COST?
TINY ADRIAN COLLEGE ENTERS THE FRAY
ATHLETICS VERSUS ACADEMICS?
BIG TEN BUILDING BOOM
ACADEMIC BUILDINGS, TOO
THE RALPH
BIG HOUSE BROU-HA-HA
NAMING RIGHTS
7 – COACHES CASH IN, TOO
IT’S THE PERKS, NOT THE PAY
THE $4 MILLION CLUB
SCHOOLS DON’T PAY
SKEWED AVERAGE
ARE THEY WORTH IT?
HOW MUCH IS ENOUGH?
8 – A BOOST UP
THE MOST POWERFUL MAN IN NORTH CAROLINA
COWBOY UP
A KNIGHT IN SHINING ARMOR
A TROUBLING TREND
MORE THAN CHEERLEADERS
9 – BREAKIN’ ALL THE RULES
MIDWEST MADNESS
TOO MANY RULES, NOT ENOUGH REFEREES
ALL IN THE FAMILY
MEANWHILE, BACK IN INDIANA
10 – THE NCAA: CARTEL OR MAFIA?
THE FRONT OF AMATEURISM
THE AIAW AND THE NIT GET WHACKED
A FEW SETBACKS
CONTROLLING COSTS
TARGETING THE MOST VULNERABLE
A LOSING BUSINESS
A NEW CHALLENGE
11 – THE KIDS
THE FALSE PROMISE
ONE OF THE HONEST ONES
FOLLOWING THE MONEY
REALITY SETS IN TOO LATE

People also search for Varsity Green 1st:

    
varsity green book
    
varsity green mattress
    
mark yost greensboro nc
    
varsity greek
    
varsity colors greek

Tags: Mark Yost, Varsity Green