Sale!

Value Above Cost Driving Superior Financial Performance with CVA the Most Important Metric You ve Never Used 1st Edition by Donald Sexton ISBN 9780137033171 0137033176

Original price was: $50.00.Current price is: $35.00.

Value Above Cost Driving Superior Financial Performance with CVA the Most Important Metric You ve Never Used 1st Edition Donald E. Sexton Digital Instant Download

Author(s): Donald E. Sexton
ISBN(s): 9780136043324, 0136043321
Edition: 1
File Details: PDF, 2.51 MB
Year: 2009
Language: english
SKU: EB-1827206 Category: Tag:

Value Above Cost Driving Superior Financial Performance with CVA the Most Important Metric You ve Never Used 1st Edition by Donald Sexton – Ebook PDF Instant Download/Delivery: 9780137033171 ,0137033176
Full download Value Above Cost Driving Superior Financial Performance with CVA the Most Important Metric You ve Never Used 1st Edition after payment

Product details:
ISBN 10: 0137033176
ISBN 13: 9780137033171
Author: Donald Sexton

This book systematically explains how to maximize shareholder value. Columbia University’s Don Sexton fully identifies the real drivers of shareholder value, unifying key concepts from marketing, branding, economics, management, finance, accounting, and statistics. Sexton introduces a powerful new metric: Customer Value Added (CVA), the difference between customer-perceived value and variable cost per unit. Next, he demonstrates CVA at work, presents research and case studies that prove its value, and shows how to use it to consistently measure, manage, and optimize profit, cash flow, and shareholder value. Readers will learn why CVA works; how to measure it; how changes in CVA correlate to changes in profits and cash flow; and how to use CVA to steer the enterprise. Along the way, Sexton illuminates CVA’s key implications for managers, including why managers must focus attention simultaneously on both customers and costs, and why well-publicized “generic strategies” such as “net recommend” offer only part of the solution. Finally, drawing on his own extensive experience consulting on CVA and related issues, Sexton presents easy-to-use worksheets for translating CVA concepts into reality in your own organization.
 

Value Above Cost Driving Superior Financial Performance with CVA the Most Important Metric You ve Never Used 1st Edition Table of contents:

Chapter 1: Marketing and Financial Performance

Chapter 2: How CVA® Affects Financial Performance

Chapter 3: CVA® over Time

Chapter 4: Perceived Value

Chapter 5: Costs

Chapter 6: Managing CVA®

Chapter 7: Managing CVA® over Time

Chapter 8: Utilizing CVA® for Strategic Decisions

Chapter 9: Utilizing CVA® for Marketing Program Decisions

Chapter 10: Building the Marketing Accountability Scorecard

Chapter 11: Organizing to Manage CVA®

People also search for Value Above Cost Driving Superior Financial Performance with CVA the Most Important Metric You ve Never Used 1st Edition:

driving value meaning

financial value drivers

k value for vertical curve

driving value

Tags:

Donald Sexton,Cost Driving,Financial Performance,CVA