Understanding Color An Introduction for Designers 4th Edition by Linda Holtzschue ISBN 0470381353 978-0470381359
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Product details:
ISBN 10: 0470381353
ISBN 13: 978-0470381359
Author: Linda Holtzschue
Make Sound Color Choices
Now in an updated Fourth Edition, Understanding Color helps you connect the dots between your emotional, intuitive responses to color and the theories that explain them. From this authoritative and easy-to-follow resource, you’ll learn how to use color more comfortably, creatively, and effectively than ever before.
Take your work to the next level by exploring how different light sources affect color rendition, how placement changes color, how to avoid costly color mistakes, and how to resolve the color problems that frequently confront design professionals. This edition is full of powerful new features that reflect the latest issues in color and design, including:
- Expanded and revised content in nearly 35% of the book.
- Coverage of a broad range of design disciplines.
- Ideas from the major color theorists that reinforce content, rather than emphasizing what is correct or incorrect.
- Discussion of color created by traditional media and digital design, and the issues that arise when design moves from one medium to another.
- Innovative coverage of color marketing issues.
- Helpful tips for using color in the working environment.
- An online workbook with valuable exercises that reinforce color concepts.
Understanding Color, Fourth Edition is an unparalleled source of authoritative information and practical solutions for students and professionals in all fields of design.
Table of contents:
Chapter 1 An Introduction to Color Study
The Experience of Color 1
Color Awareness 3
The Uses of Color 6
Color- Order Systems 9
Color Study 13
Chapter 2 A Little Light on the Subject
Light 16
Additive Color: Mixing Light 19
Lamps 20
Lamp Types 22
Special Purpose Lamps 25
False Promise: Full- Spectrum Lighting 26
Lighting Level 26
Vision 27
The Illuminant Mode of Vision 27
The Object Mode of Vision 28
Modifying Light: Colorants 28
Lamps and Color Rendition 31
The Color Rendering Index 32
Metamerism and Matching 32
Modifying Light: Surface 33
Transparent, Opaque, and Translucent 36
Iridescence 37
Luminosity 38
Indirect Light, Indirect Color 38
Filters 40
Chapter 3 The Human Element
The Sensation of Color 43
Threshold 44
Intervals 45
The Perception of Color 48
Physiology: Responding to Light 50
Healing and Color 53
Synaesthesia 53
Psychology: Responding to Light 54
Naming Colors 55
Color As Language: From Name to Meaning 56
Impressional Color 60
Color As Words Alone 61
Chapter 4 The Vocabulary of Color
Hue 64
The Artists’ Spectrum 66
Primary, Secondary, and Intermediate Colors 67
Saturated Color 68
Other Spectrums, Other Primaries 68
Chromatic Scales 70
Complementary Colors 70
Cool and Warm Colors 72
Analogous Colors 73
Tertiary Colors: Chromatic Neutrals 74
Black, White, and Gray 75
Value 75
Pure Hues and Value 76
Tints and Shades 76
Monochromatic Value Scales 77
Comparing Value in Different Hues 79
Line 80
Value and Image 80
Transposing Image 82
Saturation 83
Saturation: Diluting Hues with Gray 85
Saturation: Diluting Hues with the Complement 86
Theoretical Gray 87
Tone 89
Chapter 5 The Instability of Colors
The Instability of Colors 91
Color Composition 92
Ground and Carried Colors 93
Placement and Color Change 95
Equilibrium 95
Simultaneous Contrast 96
Afterimage and Contrast Reversal 98
Complementary Contrast 100
Ground Subtraction 102
Color and Area: Small, Medium, Large 106
Chapter 6 Illusion and Impression
Color Illusions 108
The Illusion of Depth 108
Spatial Effects of Colors 111
Transparence Illusion 115
Fluting 117
Vibration 118
Vanishing Boundaries 120
Luminosity 120
Bezold Effect 122
Optical Mixes 122
Chapter 7 Color Theory: A Brief History
Setting the Stage 126
The Beginnings of Color Theory 127
Color and Controversy 132
The Scientific Model: Color Gets Organized 134
Color by the Numbers 138
A New Perspective 141
Chapter 8 Color Harmony
In Search of Beauty 145
Intervals and Harmony 147
Hue and Harmony 149
Major and Minor Themes 150
Value and Harmony 151
Saturation and Harmony 153
On Beyond Harmony: Dissonant Colors 156
The X- tra Factor: Surface and Harmony 157
Some Harmonious Conclusions 159
Chapter 9 Tools of the Trade: Color in Product and Print
It’s the Real Thing: Color in Product and Print 162
Design Media 166
Artists’ Media 166
Subtractive Mixing: Pure Hues 169
Subtractive Mixing: Muted Hues 171
Tinting Strength 172
Color Printing: Process Colors 172
Color Printing: Spot Colors 176
Screen and Block Printing 177
Chapter 10 The Medium of Light
Images of Light 180
Lost in Translation 181
The Screen Display 183
Color Display Modes 186
Color Management 189
Color on the Web 195
Web Color Coding 197
Emerging Media: E- Ink 201
Chapter 11 The Business of Color
The Color Industries 204
Colorants 205
Color Sampling 205
Color Forecasting 206
Color Consulting 208
Color and Product Identity 209
Palettes 211
Traditional Colors, Document Colors 212
Palettes and the Past 214
Color Becomes Fashion 215
Color Cycles: A Modern History 216
Today and Tomorrow 218
Glossary 221
Bibliography 237
Index 243
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