This Means This This Means That A User s Guide to Semiotics 2nd Edition by Sean Hall 1856697355 9781856697354

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Product details

ISBN 10: 1856697355
ISBN 13: 9781856697354
Author: Sean Hall

Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. Semiotic theory can, however, appear mysterious and impenetrable. This introductory book decodes that mystery using visual examples instead of abstract theory. This new edition features an expanded introduction that carefully and clearly presents the world of semiotics before leading into the book’s 76 sections of key semiotic concepts. Each short section begins with a single image or sign, accompanied by a question inviting us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign, and in this way, actively engage in creative thinking. A fascinating read, this book provides practical examples of how meaning is made in contemporary culture.

This Means This, This Means That: A User’s Guide to Semiotics 2nd Table of contents

1. Signs and Signing
Signifier and Signified
Sign
Icon
Index
Symbol
Sender
Intention
Message
Transmission
Noise
Receiver
Destination
Feedback
2. Ways of Meaning
Simile
Metaphor
Metonym
Synecdoche
Irony
Lies
Impossibility
Depiction
Representation
3. Conceptual Structures
Truth and Falsity
Sameness and Difference
Wholes and Parts
Subjectivity and Objectivity
Appearance and Reality
Continuity and Discontinuity
Sense and Reference
Meaningful and Meaningless
Problem and Solution
4. Visual Structures
Viewer and Image
Ideal and Real
Given and New
Center and Margin
Foreground and Background
Proximity and Presence
Before and After
Past, Present, and Future
Fast and Slow
5. Textual Structures
Readers and Texts
Words and Images
Functions
Forms
Placing
Prominence
Voices
Intertextuality and Intratextuality
Paratext and Paralanguage
6. Matters of Interpretation
Concepts and Conceptions
Connotation and Denotation
Langue and Parole
Combinations and Substitutions
Tokens and Types
Rule-following
Conventions
Classifications
Understanding and Misunderstanding
7. Framing Meaning
Semantic Units
Genres
Styles
Stereotypes
Institutions
Ideologies
Discourses
Myths
Paradigms
8. Stories and Storytelling
Fact and Fiction
Narratives
Legends
Characters and Personas
Viewpoints
Mysteries
Tensions
Turning points
Resolutions
Conclusion
Bibliography
Picture Credits

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