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The Wine Revolution in France The Twentieth Century 1st Edition by Leo A Loubere ISBN 1400861160 9781400861163

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The Wine Revolution in France The Twentieth Century Leo A. Loubère Digital Instant Download

Author(s): Leo A. Loubère
ISBN(s): 9781400861163, 1400861160
Edition: Course Book
File Details: PDF, 27.30 MB
Year: 2014
Language: english
SKU: EB-51950618 Category: Tag:

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ISBN 10: 1400861160 
ISBN 13: 9781400861163
Author: Leo A Loubere

During the past eight decades French vineyards, wineries, and wine marketing efforts have undergone such profound changes–from technological, scientific, economic, and commercial standpoints–that the transformation is revolutionary for an industry dating back thousands of years. Here Leo Loubre examines how the modernization of Western society has brought about new conditions in well-established markets, making the introduction of novel techniques and processes a matter of survival for winegrowers. Not only does Loubre explain how altered environmental conditions have enabled pioneering enologists to create styles of wine more suited to contemporary tastes and living arrangements, but he also discusses the social impact of the wine revolution on the employees in the industry. The third generation of this new viticultural regime has encountered working and living conditions drastically different from those of its predecessors, while witnessing the near disappearance of the working class and the decline of small and medium growers of ordinary wines. Originally published in 1990. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

The Wine Revolution in France The Twentieth Century 1st Table of contents:

Part One: France and the Changing World of Wine

1. From Tradition to Transformation: French Wine at the Dawn of the Twentieth Century
The Legacy of the Nineteenth Century
Regional Traditions and National Pride
The Early Struggles Against Phylloxera
The Shifting Balance of Global Trade

2. The Birth of the Modern Wine Industry
Industrialization and Agricultural Reform
The Rise of Cooperative Wineries
Scientific Advances in Viticulture and Oenology
The Early Role of the State and Agricultural Policy

Part Two: Regulation, Identity, and Terroir

3. The Creation of the Appellation d’Origine Contrôlée (AOC) System
Wine Fraud, Crisis, and Political Response
The Vision of Joseph Capus and the INAO
Defining Terroir and Authenticity
The Cultural and Economic Impact of AOC Status

4. Regional Case Studies in the Wine Revolution
Bordeaux: Quality, Classification, and Global Prestige
Burgundy: Smallholders and the Defense of Terroir
Champagne: Branding, Marketing, and Myth
The Languedoc: From Quantity to Quality

5. The Politics of Wine
Winegrowers, Cooperatives, and the French State
Strikes, Protests, and the Midi Revolts of 1907
The Role of Unions and Rural Movements
Wine as a Symbol of Republican France

Part Three: War, Recovery, and Globalization

6. Wine and War: The Two World Wars and Their Aftermath
The Disruption of Production and Trade
Rationing, Requisition, and the Black Market
Postwar Reconstruction and Modernization Efforts
The 1950s: From Scarcity to Surplus

7. The Technological and Social Revolution of the 1960s–1980s
Mechanization and Vineyard Management
New Fermentation and Bottling Techniques
Consumer Culture and the Rise of Supermarkets
Changing Tastes and the Decline of Daily Wine Consumption

8. The Global Challenge: French Wine in a New World Market
Competition from Italy, Spain, and the New World
The 1980s Wine Boom and Critic Culture
Robert Parker and the “International Palate”
French Responses to Globalization

Part Four: Continuity and Change in the Late Twentieth Century

9. Wine, Culture, and French Identity
Wine in Film, Literature, and Art
The Sociology of Wine Consumption
The Return to Tradition: Biodynamics and Natural Wines
The Debate over Authenticity and Innovation

10. Toward the Twenty-First Century
European Integration and the Common Agricultural Policy
Environmental Challenges and Sustainable Viticulture
Tourism, Heritage, and Regional Branding
The Future of the French Wine Revolution

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Tags: Leo A Loubere, France, Wine