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The Social Media MBA in Practice An Essential Collection of Inspirational Case Studies to Influence Your Social Media Strategy 1st Edition by Christer Holloman ISBN 1118524527 9781118524527

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The Social Media MBA in Practice An Essential Collection of Inspirational Case Studies to Influence Your Social Media Strategy 1st Edition Christer Holloman Digital Instant Download

Author(s): Christer Holloman
ISBN(s): 9781118524527, 1118524527
Edition: 1
File Details: PDF, 7.23 MB
Year: 2013
Language: english
SKU: EB-51277382 Category: Tag:

The Social Media MBA in Practice An Essential Collection of Inspirational Case Studies to Influence Your Social Media Strategy 1st Edition by Christer Holloman – Ebook PDF Instant Download/Delivery: 1118524527, 9781118524527
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Product details:

ISBN 10: 1118524527 
ISBN 13: 9781118524527
Author: Christer Holloman

The inside information that marketers and social media practitioners have been dying to get hands on It seems like every day another self-appointed social media “guru” appears on the scene, offering to sell you his or her “surefire” cure for what ails you. Don’t you think it’s time you heard from the real expertsi.e., folks like you who are responsible for delivering their companies’ social media strategies? Based on extensive interviews with marketing, media and networking professionals at many of today’s most admired brands and companies, this book provides you with detailed examples of the social media strategies in place at, among others, Virgin Atlantic, Barclays, Skype, Dell, John Lewis, Ranstad, Honda, HP, E.con, and Chevrolet. The most comprehensive set of “blueprints” available in one book for delivering social media strategies more successfully Includes in-depth case studies packed with hand-on-advice that you can put to work in your company immediately Covers all-important strategic social media activitiesfrom improving relationships with customers to generating more sales, product testing to team building The Companion Website features a gold mine of additional material, updates, war stories and much more

The Social Media MBA in Practice An Essential Collection of Inspirational Case Studies to Influence Your Social Media Strategy 1st Table of contents:

Part I: Set-Up
1: Nationwide – Creating Senior Leadership Buy-In
Executive summary
Overview
Key findings
Recommendations
Background
Interviewee
About Nationwide
Their social media strategy

2: Honda – Creating a Centre of Excellence
Executive summary
Overview
Key findings
Recommendations
What you need to know
Background
Interviewee
About Honda
Their social media strategy

3: Cisco – Social Media Center of Excellence
Executive summary
Overview
Key findings
Recommendations
Background
Interviewees
About Cisco
Their social media strategy
Cisco’s digital and social framework

Part II: Social Media Strategy
4: Nokia – Delivering Social Media Strategy
Executive summary
Overview
Key findings
Recommendations
What you need to know
Background
Interviewee
About Nokia
Their social media strategy

5: LivingSocial – Getting Social in B2B
Executive summary
Overview
Key findings
Recommendations
Background
Interviewee
About LivingSocial

Part III: Social by Department
Across Departments
6: Macmillan – Social Beyond Marketing
Executive summary
Overview
Key findings
Recommendations
What you need to now
Background
Interviewee
About Macmillan

7: F5 – Social Across Departments
Executive summary
Overview
Key findings
Recommendations
What you need to know
Background
Interviewee
About F5

PR and Marketing
8: Israel Foreign Office – Social in Hostile Environments
Executive summary
Overview
Key findings
Recommendations
What you need to know
Background
Interviewee
About the Arabic Public Diplomacy channels of the Israel Ministry of Foreign Affairs
Their social media strategy

9: Confused.com – From Content to Profit
Executive summary
Overview
Key findings
Recommendations
What you need to know
The background
Interviewee
About Confused.com
Their social media strategy

10: Xerox – Help Clients go Social
Executive summary
Overview
Key findings
Recommendations
What you need to know
Background
Interviewee
About Xerox
Their social media strategy

Sales
11: ADP – B2B Selling
Executive summary
Overview
Key findings
Recommendations
What you need to know
Background
Interviewee
Company overview

12: Dell – Building Advocacy
Executive summary
Overview
Key findings
Recommendations
Background
Interviewee
About Dell
Their social media strategy
Social business strategy
Connecting with customers and influencers

13: Play.com – Monetize Big Data
Executive summary
Overview
Key findings
Recommendations
What you need to know
Background
Interviewee
About Play.com

14: Hobart – B2B Community Building
Executive summary
Overview
Key findings
Recommendations
What you need to know
Background
Interviewee
About Hobart
Their social media strategy

15: Allianz – B2C Selling
Executive summary
Overview
Key findings
Recommendations
What you need to know
Background
Interviewee
About Allianz

Customer Services
16: giffgaff – Customer Support by Customers
Executive summary
Overview
Key findings
Recommendations
What you need to know
Background
Interviewee
About giffgaff
Their social media strategy

17: Go-Ahead – Customer Service
Executive summary
Overview
Key findings
Recommendations
What you need to know
Background
Interviewee
About Go-Ahead Group
Their social media strategy

18: NHL Minnesota Wild – The True Value of a Fan
Executive summary
Overview
Key findings
Recommendations
What you need to know
Background
Interviewee
About MSE
Their social media strategy

Product Development
19: Barclaycard US – Customer Collaboration
Executive summary
Overview
Key findings
Recommendations
What you need to know
Background
Interviewee
About Barclacycard US
Their social media strategy

20: Sony Mobile – Managing Quality Control
Executive summary
Overview
Key findings
Recommendations
What you need to know
Background
Interviewee
About SoMC
Their social media strategy

21: Getty Images – Socialize your Products
Executive summary
Overview
Key findings
Recommendations
What you need to know
Background
Interviewee
About Getty
Social media strategy

Innovation
22: PricewaterhouseCoopers – Crowdsourcing
Executive summary
Overview
Key findings
Recommendations
Background
Interviewee
About PwC
Their social media strategy

23: Electrolux – Internal Crowdsourcing
Executive summary
Overview
Key findings
Recommendations
What you need to know
Background
Interviewees
About Electrolux
Their social media strategy

HR
24: HCL – Social for HR
Executive summary
Overview
Key findings
Recommendations
What you need to know
Background
Interviewee
About HCL
Their social media strategy

Future
25: Rentokil – Crisis Management
Executive summary
Overview
Key findings
Recommendations
What you need to know
Background
Interviewee

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Tags: Christer Holloman, Social Media MBA, Essential Collection