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The Netsize Guide 2009 Mobile Society Me When worlds combine 2009th Edition by Netsize ISBN 2952353344 9782952353342

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The Netsize Guide 2009 Mobile Society Me When worlds combine 2009th Edition Netsize Digital Instant Download

Author(s): Netsize
ISBN(s): 2952353344
Edition: 2009
File Details: PDF, 36.61 MB
Year: 2009
Language: english
SKU: EB-2166656 Category: Tag:

The Netsize Guide 2009 Mobile Society Me When worlds combine 2009th Edition by Netsize – Ebook PDF Instant Download/Delivery: 2952353344, 9782952353342
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Product details:

ISBN 10: 2952353344 
ISBN 13: 9782952353342
Author: Netsize

The Netsize Guide is a comprehensive annual industry report, documenting the state of the global mobile content and services market. Drawing on in-depth research and exclusive interviews with industry executives and opinion-makers, it provides professionals an essential snapshot of the developments that have taken place and the trends that matter. This year we go that one step further to explore the role of mobile in society and examine how companies are beginning to harness mobile an always-on multitasking devices with GPS, a built-in payment channel and the ability to collect and transmit real-time data about what we browse and consume to create hyperlinks between the real and virtual worlds and enable us to live, work and play in a state of hyper-connectedness. The Netsize Guide features: 34 interviews with industry senior executives at leading companies including Blyk, Coca-Cola, Facebook, Fox Mobile Group, Greystripe, MCN, Nokia, Sony BMG, YouTube, and Zed, to name a few. Exclusive results from a worldwide survey of more than 800 mobile communications industry professionals from 80 countries. Mobile telecommunications data covering 39 countries, and including the market value of mobile content and third-party offers available for services such as mobile messaging, mobile entertainment and mobile payment.

The Netsize Guide 2009 Mobile Society Me When worlds combine 2009th Table of contents:

1. Introduction

  • Overview of Mobile Society

  • The Role of Mobile in Modern Life

  • Key Trends in the Mobile Industry in 2009

2. Mobile Business and Consumer Trends

  • The Evolution of the Mobile Consumer

  • Business Adoption of Mobile Technologies

  • Case Studies of Mobile Business Models in 2009

3. Mobile Services: Transforming Society

  • Mobile Content (Music, Video, Games)

  • Mobile Advertising: The Next Frontier

  • Mobile Payments and Banking

  • Location-based Services and Geolocation

4. The Mobile Ecosystem: Key Players and Stakeholders

  • Mobile Operators and Telecoms

  • Mobile Device Manufacturers (e.g., Apple, Nokia, etc.)

  • Mobile Content Providers

  • Developers and Innovators in the Mobile Space

5. Mobile Internet and Web 2.0

  • The Impact of the Internet on Mobile Devices

  • The Rise of Mobile Social Networks

  • Mobile Web Browsing and Optimization

  • Apps vs. Web: The Mobile Platform Debate

6. Mobile in Emerging Markets

  • Mobile Penetration in Developing Countries

  • Impact of Mobile on Financial Inclusion

  • Mobile as a Tool for Social Change

7. Mobile Communications and Innovation

  • 3G and the Push for 4G Networks

  • The Role of SMS and MMS

  • Mobile Email and Messaging

  • The Growth of Mobile VoIP

8. The Future of Mobile Technology

  • Trends to Watch in the Coming Decade

  • The Role of Mobile in the Digital Economy

  • Augmented Reality, Mobile Health, and the Internet of Things (IoT)

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Tags: Netsize, Mobile Society, worlds combine