The Lifebelt The Definitive Guide to Managing Customer Retention 1st Edition by John Murphy 0471498181 9780471498181

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Product details:

ISBN 10: 0471498181
ISBN 13: 9780471498181
Author: John A. Murphy

The Lifebelt: The Definitive Guide to Managing Customer Retention focuses on the critical importance of retaining customers in competitive markets. John A. Murphy presents practical strategies and frameworks to help organizations build long-term customer relationships, reduce churn, and increase lifetime value. The book combines theory with real-world examples, covering loyalty programs, customer satisfaction measurement, service quality, and relationship management, making it a valuable resource for managers and marketing professionals.

The Lifebelt The Definitive Guide to Managing Customer Retention 1st Table of contents:

chapter 1 Why customer retention matters
chapter 2 Understanding customer loyalty
chapter 3 Measuring retention and churn
chapter 4 Building long-term relationships
chapter 5 Service quality and customer satisfaction
chapter 6 Retention strategies and programs
chapter 7 Managing customers for lifetime value

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Tags: The Lifebelt, The Definitive Guide, Managing Customer, John Murphy