The Handbook of Organizational Rhetoric and Communication 1st Edition by Oyvind Ihlen 1119265738 9781119265733

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ISBN 10: 1119265738
ISBN 13: 9781119265733
Author: Øyvind Ihlen

A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric.  Beginning with an introduction to the topic, The Handbook of Organizational Rhetoric and Communication offers coverage of the foundations and macro-contexts of rhetoric—as well as its use in organizational communication, public relations, marketing, management and organization theory. It then looks at intellectual and moral foundations without which rhetoric could not have occurred, discussing key concepts in rhetorical theory. The book then goes on to analyze the processes of rhetoric and the challenges and strategies involved. A section is also devoted to discussing rhetorical areas or genres—namely contextual application of rhetoric and the challenges that arise, such as strategic issues for management and corporate social responsibility. The final part seeks to answer questions about the book’s contribution to the understanding of organizational rhetoric. It also examines what perspectives are lacking, and what the future might hold for the study of organizational rhetoric. Examines the advantages and perils of organizations that seek to project their voices in order to shape society to their benefits Contains chapters working in the tradition of rhetorical criticism that ask whether organizations’ rhetorical strategies have fulfilled their organizational and societal value Discusses the importance of obvious, traditional, nuanced, and critically valued strategies such as rhetorical interaction in ways that benefit discourse Explores the potential, risks, paradoxes, and requirements of engagement Reflects the views of a team of scholars from across the globe Features contributions from organization-centered fields such as organizational communication, public relations, marketing, management, and organization theory The Handbook of Organizational Rhetoric and Communication will be an ideal resource for advanced undergraduate students, graduate students, and scholars studying organizational communications, public relations, management, and rhetoric. 

The Handbook of Organizational Rhetoric and Communication 1st Table of contents:

Part I: Introduction
1 Introduction
The Ancient Art of Rhetoric
New Rhetoric
Organizational Rhetoric: Domain and Practice
Structure of the Volume
References
Part II: Field Overviews
2 Organizational Communication and Organizational Rhetoric I
The Origins and Early Development of Organizational Communication
The Rhetoric of Social Collectives and Movements
Interpretive and Critical Turns in Organizational Communication
The Challenges of Transition 1: Identification/Socialization/Acculturation
The Challenges of Transition 2: Varieties of Structuration
The Challenges of Transition 3: Institutional Theory
The Challenges of Transition 4: Organizational Communication, Power and Critical Theory
Conclusion
References
3 Organizational Communication and Organizational Rhetoric II
Discursive Turn(s) in Organizational Communication
“Muscular” Discourse and the Slide Toward Discoursism
Autonomous and Mid‐Range Discourse Perspectives
Futures for Organizational Communication/Organizational Rhetoric
Recovering/Enriching Theories of Organizational Rhetoric/Communication
Applications for Organizational Rhetoric and Communication
Epilogue
References
4 Public Relations and Rhetoric
The Rhetorical Tradition: Grounding Public Relations as Organization Speak
Public Relations Research and the Rhetorical Tradition
Ethics: Virtue
The Rhetoric of Public Relations’ Contribution to Society
Rhetorical Situations as Rhetorical Arenas
Research Agenda: Concurrence or Conflict
Conclusion
References
5 Marketing Rhetoric and the Rhetoric of Marketing
Marketing: A Perspective
Marketing Rhetoric
Rhetoric as Superficial Wordplay
Rhetoric as a Special Stage––A Matter of Theoretical and Practical Maturity
Marketing Managers and Advertising Creatives as Using two Different Kinds of Rhetoric
Rhetorical Perspectives in Advertising Research
Future Research Agendas
References
6 Rhetorical Analysis in Management and Organizational Research, 2007–2017
Theme 1: Rhetoric is a Toolbox
Theme 2: Rhetoric Is Theoretical and Practical
Theme 3: Rhetoric Creates, Sustains, and Challenges Organizational Order
Theme 4: Rhetoric Is Constructive and Constitutive of Identity
Theme 5: Managers Are Rhetors
Theme 6: Rhetoric Is Inextricably Linked to Both Rationality and Narrative Form
Conclusion
References
7 A Theory of Organization as a Context For, and as Constituted by, Rhetoric
The Problem of Context
The Context of What Rhetoric is Used
The Context of Why Rhetoric is Used
The Context of Who is Using the Rhetoric
The Context of When the Rhetoric is Used
The Context of Where the Rhetoric is Used
The Context of How Rhetoric is Involved in Action
Research Agenda
References
Part III: Concepts
8 Identification
Key Developments in Theorizing about Identification
Foundations of Burke’s Views on Identification
Dimensions of Identification
Applications of Identifications to Organizational Rhetoric
Common Ground
Antithesis
Transcendent “We”
Conclusion
References
9 Deploying the Topics
The History of the Topics
Relating the Concept to Organizational Rhetoric
The Implications for Academia and for Practice
Suggested Research Agendas
References
10 The Truth About Ideographs
Defining the Ideograph
Development and Evolution of the Ideograph Concept
Ideographs and Organizational Rhetoric
Practical Implications
Research Implications
Conclusion
References
11 Myths that Work
Myth and Social Organization
Myth, Metaphor, and Modernity
Metaphor, Myth, and Methodology
Organizational Form as a Modern Myth
Concluding Remarks
References
12 Stasis Theory
Origins and Details
Apologia and Kategoria
Syllogistic Origins of Stasis Theory
The Application of Stasis Theory to Modern Crisis Communication Models
Stasis, Luis Suárez, and the Liverpool Football Club
Conclusion
References
13 Corporate Apologia
Connecting a Rhetorical/Apologetic Approach and Crisis Management
Current Understanding of Apologia, Corporate and Otherwise
Apologetic Discourse: The Context of Apologetic Speech
Apologetic Discourse: The Substance of Apologetic Speech
A Narrative Approach to the Substance of Apologetic Communication
Implications and Future Directions in Apologia Theory and Practice
Conclusion
References
14 Ethos and its Constitutive Role in Organizational Rhetoric
Classical Contexts
From “Rational Ethos” to an “Ethos of Sympathy”
Aristotle or Cicero (or Both)?
Kenneth Burke to the Rescue
Applications for Organizational Rhetoric
Implications for Praxis and Research
Conclusion
References
15 The New Civic Persona
Roots and Evolution of the Persona
Rhetoricians Return to the Exploration
Deliberation: Another Rhetorical Building Block of Civic Identity
A New Civic Persona
Conclusion
Acknowledgment
References
16 Rhetorical Figures
The History of Rhetorical Figures in Advertising
Rhetorical Figure Taxonomies
Implications for Academia and Practitioners
Research Agenda
References
17 Spades, Shovels, and Backhoes
History of the Concept
Metaphor and Organizational Rhetoric?
Organizational Rhetoric as Metaphor: The Study of the Organizational Voice
Metaphor in Organizational Rhetoric Analysis
Implications of Organizational Rhetorical Metaphor Analysis for Academia and Practice
A Research Agenda on Metaphor
References
18 Synecdoche
Tropes
The Trope of Synecdoche
Talking Through Synecdoche – The Case of Donald
Conclusion
References
Part IV: Processes
19 Rhetorical Legitimacy Contests
In this Corner: Appreciating the Legitimacy Process
Blow by Blow: Rhetorical Scholars and Legitimacy
Applying Legitimacy to Organizational Rhetoric: Mylan’s Legitimacy Problem
Implications: Rolling with the (Legitimacy) Punches
Future Research Directions: Legitimacy “On the Ropes”
References
20 Rhetorical Agency
Defining Rhetorical Agency
Differing Approaches to Rhetorical Agency and its Crisis
Agency in Organizational Rhetoric
Implications for the Study of Organizational Rhetoric
What Research Agenda Could be Suggested?
References
21 Organizational Rhetoric in Deeply Pluralistic Societies
What Is Agonism?
Rhetoric and Agonistic Democracy
Applying Agonistic Principles to Organizational Rhetoric
Implications Academic and Practical
Conclusion and Future Research
References
22 Understanding the Rhetoric of Dialogue and the Dialogue of Rhetoric
Characteristics and Principles of Dialogue
The Principles of Dialogue
From Monologue to Dialogue
The Dialectic of Dialogue
The Nature of Dialogue
The Possibilities of Dialogue to Rethink Relationships
Homo Dialogicus
Dialogic Organizational Rhetoric
Dialogic Pedagogy
Towards Homo Dialogicus
Conclusion
References
23 Persuasion in Organizational Rhetoric
Evolution of Persuasion
The Application of Persuasion in the Organizational Context
Discussion: Persuasion in the Deliberative Context
Research Agenda: The Problem and/or Place of Persuasion in Resilient Organizations
Conclusion
References
24 Strategic Message Design Defined
Message Design Defined
Organizational Message Design Principles: Theory & Criticism
Classical Rhetoric and its Progeny
The Building Blocks of Burke’s Dramatism
Symbolic Convergence Theory
Future Directions
Conclusion
References
25 Visual and Multimodal Rhetoric and Argumentation in Organizations and Organizational Theory
The Multimodal Organization
Research in Visual Rhetoric
Visual Rhetoric in Organization Research
Five Approaches to the Visual Dimension of Organizational Research
Rhetoric of Pictures––Event and Language
Future Research Agenda
References
26 Conceptualizing Audience in the Communication Process
The Audience in the Rhetorical Process – Guidance from Aristotle
Audience in the Rhetorical Process––Cultural and Critical Perspectives
Audience Centered Research
Practical Application in a Social Media Era
Conclusion
References
Part V: Areas
27 Strategic Issues Management
Historical Origins and Trajectories: Beauty or Beast
Legitimacy and Legitimacy Gaps
SIM Pillars: Onward Toward Legitimacy
Conclusion
References
28 Corporate Social Responsibility and Rhetoric
The Contours of CSR
CSR Communication
The Rhetorical Situation
The CSR Rhetorical Strategies
The Effects and Reception of CSR Rhetoric
Further Research
Conclusion
References
29 Organizational Rhetoric––Dialogue and Engagement
Risk and Risk Communication
The Infrastructural Approach to Risk Communication––A Rhetorical Situation
Engagement and the Infrastructural Approach to Risk Communication
Dialogic Theory and the Infrastructural Approach to Risk Communication
Right to Know and the Infrastructural Approach to Risk Communication
Conclusion
References
30 Rhetoric as the Progenitor
Tracing How Crisis Communication Emerged from Rhetoric
Rhetoric’s Current and Future Place in Crisis Communication
Conclusion
References
31 Organizing for Advocacy
Movements, Organizations and Activism
Key Concepts in Activist Organization Rhetoric
Two Key Functions of Activist Organizational Rhetoric
Trends in the Study of Activist Organization Rhetoric
References
Part VI: Conclusions
32 Aristotle, Burke, and Beyond
Re‐visioning Aristotle
What Aristotle Doesn’t Do for Organizational Rhetoric
Re‐visioning Burke for Organizational Study
Revisiting Burke’s Earlier, More Political Work
Burke’s Implicit Theory of Power
Burke, Animality, and Language
Burke, Materiality, and Realism
Reclaiming Agency, Intention, and the Capacity for Social and Material Change
Conclusion
References
33 New Vistas in Organizational Rhetoric
New Assumptions for New Directions
Less Formal Organizational Rhetoric
Less Top Focused/More Diverse Rhetors
New Forms of Rhetorical Data on the Horizon
Conclusion
References
34 Conclusions and Take Away Points
Moving Beyond
Shifting Foundations
Level Challenges
Missing Pieces and Further Avenues for Further Research
Take Away Points
References
Name Index
Subject Index

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