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The Emergence of Modern Marketing 1st Edition by RA Church, Andrew Godley ISBN 071465390X 9780714653907

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The Emergence of Modern Marketing 1st Edition R.A. Church Digital Instant Download

Author(s): R.A. Church, Andrew Godley
ISBN(s): 9780714653907, 071465390X
Edition: 1
File Details: PDF, 1.48 MB
Year: 2003
Language: english
SKU: EB-1319180 Category: Tags: ,

The Emergence of Modern Marketing 1st Edition by RA Church, Andrew Godley – Ebook PDF Instant Download/Delivery: 071465390X, 9780714653907
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ISBN 10: 071465390X 
ISBN 13: 9780714653907
Author: RA Church, Andrew Godley

Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today’s marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.

The Emergence of Modern Marketing 1st Table of contents:

Chapter 1: Introduction to Marketing Evolution
 Definition and Scope of Marketing
 Historical Overview
 Marketing Before the Industrial Revolution

Chapter 2: The Industrial Revolution and Marketing
 Impact of Industrialization on Production
 Changes in Consumer Markets
 Rise of Mass Production and Distribution

Chapter 3: The Birth of Modern Marketing Concepts
 Development of Market Segmentation
 The Marketing Mix (4 Ps)
 Consumer Behavior Insights

Chapter 4: The Role of Advertising and Branding
 Evolution of Advertising Techniques
 Brand Development and Positioning
 Impact of Media on Marketing

Chapter 5: The Emergence of Market Research
 Early Market Research Methods
 Data Collection and Analysis
 Using Research to Guide Marketing Strategies

Chapter 6: The Growth of Retail and Distribution
 Development of Retail Formats
 Wholesale and Supply Chain Evolution
 Retail Marketing Innovations

Chapter 7: Marketing in the 20th Century
 The Rise of Consumerism
 Marketing during the World Wars
 Post-war Marketing Expansion

Chapter 8: The Impact of Technology on Marketing
 Introduction of Digital Media
 Early E-commerce Developments
 Technological Disruptions in Marketing

Chapter 9: Globalization and Marketing
 International Market Entry
 Cultural Considerations in Marketing
 Global Brands and Localization

Chapter 10: Ethical and Social Considerations in Marketing
 Consumer Rights
 Sustainability and Corporate Social Responsibility
 Regulatory Environment

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Tags: RA Church, Andrew Godley, Emergence