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The Dynamics of Political Communication Media and Politics in a Digital Age 1st Edition by Richard M Perloff ISBN 0415531837 9780415531832

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Author(s): Richard M. Perloff
ISBN(s): 9780415531832, 0415531837
Edition: 1
File Details: PDF, 14.59 MB
Year: 2013
Language: english
SKU: EB-5224198 Categories: , Tag:

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ISBN 10: 0415531837 
ISBN 13: 9780415531832
Author: Richard M Perloff

What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do twenty-first-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age, Second Edition explores these issues and guides us through current political communication theories and beliefs by detailing the fluid landscape of political communication and offering us an engaging introduction to the field and a thorough tour of the discipline. Author Richard Perloff examines essential concepts in this arena, such as agenda-setting, agenda-building, framing, political socialization, and issues of bias that are part of campaign news. Designed to provide an understanding and appreciation of the principles involved in political communication along with methods of research and hypothesis-testing, each chapter includes materials that challenge us by encouraging reflection on controversial matters.

Inside this Second Edition you’ll find:

  • Expanded discussion of conceptual problems, communication complexities, and key issues in the field.
  • New examples, concepts, and studies reflecting current political communication scholarship.
  • The integration of technology throughout the text, reflecting its pervasive role in the political spectrum.

Accompanied by an updated companion website with resources for students and instructors, The Dynamics of Political Communication prepares you to survey the political landscape with a more critical eye, and encourages a greater understanding of the challenges and occurrences presented in this constantly evolving field.

The Dynamics of Political Communication Media and Politics in a Digital Age 1st Table of contents:

Part 1: Foundations of Political Communication

  1. Introduction to Political Communication

  2. Historical Evolution of Media and Politics

  3. Theories of Political Communication

  4. Political Socialization and Public Opinion

Part 2: Media Systems and Political Communication
5. Traditional Media and Political Campaigns
6. The Role of News Media in Democracy
7. Political Advertising and Public Relations
8. Media Ownership, Regulation, and Bias

Part 3: Digital Media and Political Communication
9. The Rise of Digital and Social Media
10. Political Engagement in the Digital Age
11. Online Campaign Strategies and Microtargeting
12. Social Media, Fake News, and Political Misinformation
13. Citizen Journalism and Participatory Politics

Part 4: Contemporary Challenges and Case Studies
14. Media Influence on Elections and Policy Making
15. Crisis Communication and Political Scandals
16. Global Perspectives on Political Communication
17. Future Trends in Media and Politics

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Tags: Richard M Perloff, Dynamics, Political Communication, Digital Age