The Dynamics of Mass Communication Media in the Digital Age 8th Edition by Joseph R Dominick ISBN 0072885793 9780072885798

The Dynamics of Mass Communication Media in the Digital Age 8th Edition by Joseph R. Dominick – Ebook PDF Instant Download/Delivery: 0072885793, 9780072885798

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Product details:

ISBN 10: 0072885793

ISBN 13: 9780072885798

Author: Joseph R. Dominick

Presents a discussion of the many facets of mass communication. Coverage of the complex issues facing all the mass media is presented, analysing such areas as its theory, history, structure, economics, ethics, rules and regulations and social effects. 

Table of contents:

Part I. The Nature and History of Mass Communication Systems
Chapter 1: Communication: Mass and Other Forms
Chapter 2: Perspectives on Mass Communication
Chapter 3: Historical and Cultural Context
Part II. The Print Media
Chapter 4: Newspapers
Chapter 5: Magazines
Chapter 6: Books
Chapter 7: Radio
Chapter 8: Sound Recording
Chapter 9: Motion Pictures
Chapter 10: Television
Chapter 11: The Internet and the World Wide Web
Part III. Specific Media Professions
Chapter 12: News Gathering and Reporting
Chapter 13: Public Relations
Chapter 14: Advertising
Part IV. Regulations of the Mass Media
Chapter 15: Formal Controls: Laws, Rules, Regulations
Chapter 16: Ethics and Other Informal Controls
Part V. Impact
Chapter 17: The Global Village: International and Comparative Media Systems
Chapter 18: Social Effects of Mass Communication

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Tags: Joseph R Dominick, Mass Communication, Media, Dynamics, Digital Age