The Cultural Dimension of Global Business 7th Edition by Gary Ferraro, Elizabeth Briody ISBN 0205835591 9780205835591

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ISBN 10: 0205835591
ISBN 13: 9780205835591
Author: Gary Ferraro, Elizabeth Briody

Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business. The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture. Learning GoalsUpon completing this book readers will be able to: Understand the interaction between global business and culture Discuss comparative values and cultural differences Recognize the importance of understanding nonverbal communication patterns prevalent in the international business arena Be familiar with three functional processes critical to success in conducting global business: negotiating, partnering, and managing Identify strategies for coping with culture shock

The Cultural Dimension of Global Business 7th Table of contents:

1. Cultural Anthropology and Global Business,

Introduction: Global Connections,

The Perspective of Cultural Anthropology,

Cultural Anthropology and Business,

Anthropology’s Major Concept: Culture,

Culture Is Learned

Culture Influences Biological Processes

Cultural Universals Do Exist

Cultural Change

People from All Cultures Are Ethnocentric

Cultures Are Integrated Wholes

Corporations Also Have Cultures

Cultural Differences in Business: Challenges and Opportunities,

Cross-Cultural Scenarios,

2. Lenses for Understanding Culture and Cultural Differences,

Contrasting Values,

The Individual–Collective Dimension

The Equality–Hierarchy Dimension

The Change Orientation Dimension

The Time Orientation Dimension

Context,

Metaphors,

Change,

Conclusion,

Cross-Cultural Scenarios,

3. Communicating across Cultures: The Nonverbal Dimension,

The Nature of Nonverbal Communication,

Types of Nonverbal Communication

Potential pitfalls in Studying Nonverbal Communication

Business Introductions,

Business Card Exchange

Bowing

Gift Giving

Interactions Among Businesspeople,

Body Posture

Gaze

Hand Gestures

Facial Expressions

Dress

Proxemics

New Technologies and Visual Media

Conclusion,

Cross-Cultural Scenarios,

4. Communicating across Cultures: Language,

The Ideal of Linguistic Proficiency in Global Business,

Linguistic Diversity,

Language and Culture,

The Influence of Culture on Language

The Influence of Language on Culture

Language Mirrors Values

Linguistic Style,

Language and Social Context,

Some Additional Complicating Factors,

Slang

Euphemisms

Verbal Dueling

Humor

Conversational Taboos

Information and Communication Technologies in the 21st Century,

Conclusion,

Cross-Cultural Scenarios,

5. Negotiating across Cultures,

The Nature of Cross-Cultural Negotiation,

Where to Negotiate,

Effective Strategies for International Negotiators,

Avoid Cultural Cluelessness

Concentrate on Long-Term Relationships, Not Short-Term Contracts

Focus on the Interests behind the Positions

Avoid Overreliance on Cultural Generalizations

Be Sensitive to Timing

Remain Flexible

Prepare Carefully

Learn to Listen, Not Just Speak

Act Ethically and with Integrity

The Use of Interpreters,

The Global Negotiator,

Cross-Cultural Scenarios,

6. Partnering across Cultures,

Partnership Basics,

Meetings as Opportunities for Collaboration,

Meetings and National-Culture Differences

Meetings and Organizational-Culture Differences

Lessons Drawn from Meetings

Decision-Making Models to Advance the Partnership Work,

Decision Making and Cultural Differences

Decision Making and Organizational-Culture Differences

The Impact of Decision-Making Differences

Lessons Drawn from Decision-Making Models

Partnering Relationships and Problem Solving,

Partnering with On-Site Work Colleagues

Distinctions between Local and Global Partnerships

Global Virtual Partnerships

Partnership Life Cycle

Partnership Process Outcomes

Partnership Product Outcomes

Lessons Drawn from Partnering Relationships and Problem Solving

Cross-Cultural Scenarios,

7. Coping with Culture Shock,

The Nature of Culture Shock,

Definition

Impact While Abroad

Impact upon Repatriation

Minimizing Culture Shock,

Weigh the Alternatives

Prepare Carefully

Additional Suggestions

Cross-Cultural Scenarios,

8. Developing Global Leaders,

Globally Oriented Firms,

Creating a Globally Oriented Workforce,

The Evolving Profile of the Overseas Assignment,

Fluctuation in Expatriate Numbers

The Rise in Short-Term Assignments

Expatriate Strategy Pros and Cons

Selection,

Technical Skills

Ability to Adjust

Useful Selection Criteria

Selection Models

Preparation,

Language Training

Cross-Cultural Training

The Specifics of Overseas Life and the Job

In-Country Support,

A Role for the Corporation

Accessing Local Networks

Repatriation,

Repatriation Track Record

Global Strategy Reimagined

Global Leaders for the 21st Century,

Cross-Cultural Scenarios,

Appendix A Cross-Cultural Scenario Discussions,

Appendix B Locating Relevant Cultural Information,

The Traditional Anthropological Approach,

Documentary Sources Useful in Developing a Cultural Profile,

Culture-Specific Associations

Some Country-Specific Sources

U.S. Government Sources

Sources of Country-Specific News and Current Events

The Electronic Library

Human Resources for Culture-Specific Information,

One’s Own Company

Academia

Foreign Trade Offices

Private-Sector Consultants and Trainers

The Search for Cultural Information Upon Arrival,

In-Country Documentary Resources

In-Country Human Resources

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Tags: Gary Ferraro, Elizabeth Briody, The Cultural, Global Business