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The Changing Face of Multinationals in South East Asia Working in Asia 1st Edition by Tim Andrews, Bryan J Baldwin, Nartnalin Chompusri ISBN 0415260957 9780415260954

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The Changing Face of Multinationals in South East Asia Working in Asia 1st Edition Tim Andrews Digital Instant Download

Author(s): Tim Andrews, Bryan J. Baldwin, Nartnalin Chompusri
ISBN(s): 9780415260954, 0415260957
Edition: 1
File Details: PDF, 1.13 MB
Year: 2002
Language: english
SKU: EB-2424270 Category: Tags: , ,

The Changing Face of Multinationals in South East Asia Working in Asia 1st Edition by Tim Andrews, Bryan J Baldwin, Nartnalin Chompusri – Ebook PDF Instant Download/Delivery: 0415260957, 9780415260954
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Product details:

ISBN 10: 0415260957
ISBN 13: 9780415260954
Author: Tim Andrews, Bryan J Baldwin, Nartnalin Chompusri

This book examines how and why corporate strategy, structure and culture is continuing to change markedly in South East Asia. Among the issues that have forced widespread changes in the region are the economic meltdown, the growth in electronic technology, regional market integration, changing levels of education, business process standardisation and transparency measures, the rise in ‘corporate governance’ and political developments among the targeted countries. Specifically, this book discusses the changing nature of MNC business culture, strategy and practice in the ASEAN regional trading bloc. This comprises Thailand, Vietnam, Myanmar, Lao PDR, Malaysia, Singapore, Indonesia, Brunei and the Philippines. This book provides a rich and detailed account of how and why these organisations are evolving and restructuring in the post-economic crisis era. Multiple, in-depth case-studies are incorporated from the point of view of participants.

The Changing Face of Multinationals in South East Asia Working in Asia 1st Table of contents:

Part 1
    asean business context
    the rise of the multinational

Part 2
    organizational downsizing
    corporate consolidation
    human resource management
    electronic technology
    information tracking

Part 3
    the marketing function
    product, brand, and pricing strategy
    advertising and promotion
    distribution

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Tags: Tim Andrews, Bryan J Baldwin, Nartnalin Chompusri, Changing Face, Multinationals