The Business of Creativity Toward an Anthropology of Worth Anthropology Business Volume 1 1st Edition by Brian Moeran ISBN 1611329116 978-1611329117

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Product details: 

ISBN 10: 1611329116

ISBN 13: 978-1611329117

Author: Brian Moeran

How does a group of people, brought together because of their diverse skills and professional knowledge, set out to be ‘creative’? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth.

Table of contents: 

1. Circuits of affordances

2. Putting on a show

3. Ensemblages of worth

4. Shooting an ad campaign

5. The organization of creativity

6. Editing fashion magazines

7. Symbolic markets

8. Designing ceramics

9. Craftsmanship

10. Judging artworks

11. The politics of evaluation

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Brian Moeran,Business,Anthropology,Worth