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ISBN 10: 0415999030
ISBN 13: 9780415999038
Author: Simone Murray

Adaptation constitutes the driving force of contemporary culture, with stories adapted across an array of media formats. However, adaptation studies has been concerned almost exclusively with textual analysis, in particular with compare-and-contrast studies of individual novel and film pairings. This has left almost completely unexamined crucial questions of how adaptations come to be made, what are the industries with the greatest stake in making them, and who the decision-makers are in the adaptation process. The Adaptation Industry re-imagines adaptation not as an abstract process, but as a material industry. It presents the adaptation industry as a cultural economy of six interlocking institutions, stakeholders and decision-makers all engaged in the actual business of adapting texts: authors; agents; publishers; book prize committees; scriptwriters; and screen producers and distributors. Through trading in intellectual property rights to cultural works, these six nodal points in the adaptation network are tightly interlinked, with success for one party potentially auguring for success in other spheres. But marked rivalries between these institutional forces also exist, with competition characterizing every aspect of the adaptation process. This book constructs an overdue sociology of contemporary literary adaptation, never losing sight of the material and institutional dimensions of this powerful process.

The Adaptation Industry The Cultural Economy of Contemporary Literary Adaptation Routledge Research in Cultural and Media Studies 1st Table of contents:

1 What Are You Working On? The Expanding Role of the Author in an Era of Cross-media Adaptation
Conceptualising Authorship
The Death of the Author
Professionalising Authorship
Celebrity Author Culture
Authors in the Adaptation Economy
Book Rights: ‘Recognise that your Work is Multi-marketable!’13
The Multiple Lives of the Author: ‘Author as Commodity’29
Author as Screenwriter
Author as Actor
Author as Promoter
The Anti-adaptation Author
Conclusion
2 World Rights Literary Agents as Brokers in the Contemporary Mediasphere
‘One Fixed Point in the Compass’:2 The Rise and Rise of the Literary Agent
‘I Don’t See Why Good Writers Shouldn’t be Paid as Well as Bad Ones’:11 Amis, Wylie and The Information
‘Representing Writers Seamlessly around the World’:23 Hooper, Wylie and A Child’s Book of True Crime
‘It Will Make a Book for Somebody’:37 PFD, CCS Stellar and United Agents
Conclusion
3 Making Words Go Further Book Fairs, Screen Festivals and Writers’ Weeks as Engine Rooms of Adaptation
The Cinema and Literature International Forum: ‘A Veritable Bank of Ideas for the Film Industry’3
Book Fairs: ‘A Pool of Rights Available Worldwide’10
Online Rights-Trading: ‘As Busy as Frankfurt, Seven Days a Week, 24 Hours a Day’19
Film Festivals: ‘Love Story on the Red Carpet: Book Meets Film’24
Writers’ Weeks: ‘The World’s Largest Public Celebration of the Written Word’28
Conclusion
4 The Novel Beyond the Book Literary Prize-Winners on Screen
Conceptualising Literary Prizes: Theoretical Approaches
‘It Just Shows What the Booker Can Do’:6 Prize Culture, Book Sales and the Rights Economy
‘The Dangerous, Glamorous Interface between the Two Sets of Values’:15 The Booker Prize Goes to the Movies
‘The Bookish Temperament has Rarely Seemed So Sexy’:31 Booker-shortlisted Novels on Screen
Schindler’s Ark/List: Searching for Keneally
Conclusion
5 Best Adapted Screenwriter? The Intermedial Figure of the Screenwriter in the Contemporary Adaptation Industry
Theorising Screenwriting and the Screenwriter
The Option Process and Screenwriterly Attachment to Projects
The Screenwriter within the Adaptation Industry: ‘An Intermediary, Crossing and Re-crossing the Border between … Two Forms’5
‘Star’ Literary Adapters
Script as Blueprint/Script as Artefact
Conclusion
6 Cultivating the Reader Producer and Distributor Strategies for Converting Readers into Audiences
The Producer’s Role
The Distributor’s Role
Film Marketing: Seasonality, Width and Location
Seasonality
Release Width
Location
Miramax and the Weinstein Brothers: ‘Campaigning for Oscar Nominations’10
Invoking the Adaptation Industry
Keeping Company with Wolves: Getting Distribution Wrong
Involving the Author
Accompanying Literature
Conclusion
7 Afterword Restive Audiences and Adaptation Futures
Fragility of the Rights Economy in the Twenty-first Century
Notes
Introduction
1 What Are You Working On?: The Expanding Role of the Author in an Era of Cross-media Adaptation
2 World Rights: Literary Agents as Brokers in the Contemporary Mediasphere
3 Making Words Go Further: Book Fairs, Screen Festivals and Writers’ Weeks as Engine Rooms of Adaptation
4 The Novel Beyond the Book: Literary Prize-Winners on Screen
5 Best Adapted Screenwriter?: The Intermedial Figure of the Screenwriter in the Contemporary Adaptation Industry
6 Cultivating the Reader: Producer and Distributor Strategies for Converting Readers into Audiences

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The Adaptation Industry The Cultural Economy of Contemporary Literary Adaptation Routledge Research in Cultural and Media Studies 1st Edition by Simone Murray ISBN 0415999030 9780415999038

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