Taking Brand Initiative How Companies Can Align Strategy Culture and Identity Through Corporate Branding 1st Edition Mary Jo Hatch

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Taking Brand Initiative How Companies Can Align Strategy Culture and Identity Through Corporate Branding 1st Edition Mary Jo Hatch Digital Instant Download

Author(s): Mary Jo Hatch, Majken Schultz
ISBN(s): 9780787998301, 0787998303
Edition: 1
File Details: PDF, 1.52 MB
Year: 2008
Language: english