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Structured Creativity Formulating an Innovation Strategy 1st Edition by Tim Sauber, Hugo Tschirky ISBN 1349542806 9781349542802

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Structured Creativity Formulating an Innovation Strategy Tim Sauber Digital Instant Download

Author(s): Tim Sauber
ISBN(s): 9781403991508, 0230513247
Edition: illustrated edition
File Details: PDF, 9.45 MB
Year: 2006
Language: english
SKU: EB-1399034 Category: Tag:

Structured Creativity Formulating an Innovation Strategy 1st Edition by Tim Sauber, Hugo Tschirky – Ebook PDF Instant Download/Delivery: 1349542806 ,9781349542802
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Product details:
ISBN 10: 1349542806
ISBN 13: 9781349542802
Author: Tim Sauber, Hugo Tschirky
 

Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.

Structured Creativity Formulating an Innovation Strategy 1st Edition Table of contents:

1 Introduction

2 State of the Art in Theory

3 State of the Art in Practice

4 The Dual Gap

5 Concept

6 Action Research

7 Conclusion and Working Hypothesis Rethought

8 Towards a New Set of Management Principles

Notes

Bibliography

Index

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Tim Sauber,Hugo Tschirky,Structured Creativity,Innovation Strategy