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Strategic Management and Competitive Advantage 4th Edition by Barney Hesterly ISBN 8120346076 9788120346079

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Strategic Management and Competitive Advantage 4th Edition Barney Hesterly Digital Instant Download

Author(s): Barney Hesterly
ISBN(s): 9788120346079, 8120346076
Edition: 4th
File Details: PDF, 71.77 MB
Year: 2012
Language: english
SKU: EB-4724826 Category: Tag:

Strategic Management and Competitive Advantage 4th Edition by Barney Hesterly – Ebook PDF Instant Download/Delivery: 8120346076, 9788120346079
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Product details:

ISBN 10: 8120346076 
ISBN 13: 9788120346079
Author: Barney Hesterly

Core strategic management concepts without the excess. Just the essentials–Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze cases and real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis. The fourth edition features several new and updated cases.

Strategic Management and Competitive Advantage 4th Table of contents:

Part One: Strategic Analysis

  • Chapter 1: Strategic Management: Creating Competitive Advantages

  • Chapter 2: Analyzing the External Environment of the Firm

  • Chapter 3: Assessing the Internal Environment of the Firm

  • Chapter 4: Recognizing a Firm’s Intellectual Assets: Moving Beyond Tangible Resources

Part Two: Strategic Formulation

  • Chapter 5: Business-Level Strategy: Creating and Sustaining Competitive Advantages

  • Chapter 6: Corporate-Level Strategy: Creating Value Through Diversification

  • Chapter 7: International Strategy: Creating Value in Global Markets

  • Chapter 8: Entrepreneurial Strategy and Competitive Dynamics

Part Three: Strategic Implementation

  • Chapter 9: Strategic Control and Corporate Governance

  • Chapter 10: Creating Effective Organizational Designs

  • Chapter 11: Strategic Leadership: Creating a Learning Organization and an Ethical Organization

  • Chapter 12: Managing Innovation and Fostering Corporate Entrepreneurship

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Tags: Barney Hesterly, Strategic Management, Competitive Advantage