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Starting an eBay Business for Dummies 3rd Edition by Marsha Collier ISBN 0470149248 9780470149249

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Starting an eBay Business for Dummies 3rd ed Edition Marsha Collier Digital Instant Download

Author(s): Marsha Collier
ISBN(s): 9780470149249, 0470149248
Edition: 3rd ed
File Details: PDF, 6.23 MB
Year: 2007
Language: english
SKU: EB-1224040 Category: Tag:

Starting an eBay Business for Dummies 3rd Edition by Marsha Collier – Ebook PDF Instant Download/Delivery: 0470149248, 9780470149249
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Product details:

ISBN 10: 0470149248 
ISBN 13: 9780470149249
Author: Marsha Collier

eBay is the world’s marketplace! If you’re ready to turn your hobby into an online business, Marsha Collier knows exactly how to help. Packed with proven techniques for boosting your business, Starting an eBay Business for Dummies, 3rd Edition includes the steps to success that you’ll want to know.

More than a million people are earning regular income on eBay. Those who are earning the most know how to set up a business, find and manage inventory, use auction management software to best advantage, get freebies on shipping, and run their businesses professionally.

Marsha Collier was one of the first, and she shares all the secrets she’s learned. In this fun and easy guide to getting your online business off and running, you’ll discover how to:

  • Attract more bidders to your auctions
  • Set up a professional business
  • Find out what sells and what doesn’t
  • Increase bidder confidence with strong listings
  • Price your items to sell
  • Reduce your costs by shipping more efficiently
  • Work with a PayPal account and collect your money
  • Understand legal issues such as taxes and licenses
  • Keep appropriate records
  • Improve your image with outstanding customer service

    Marsha Collier has been so successful with her home-based business that she educated her daughter on the profits, and today is one of the stars of the eBay community. Along with plenty of solid information and time-and-money-saving tips, she’ll give you the confidence you need to succeed on eBay.

Starting an eBay Business for Dummies 3rd Table of contents:

Part I: Getting Started with eBay

  • Chapter 1: What You Need to Know About eBay

    • 1.1 The eBay Marketplace Explained

    • 1.2 Why eBay is a Great Place to Start a Business

    • 1.3 Key Features of eBay You Should Know About

    • 1.4 How eBay Works for Buyers and Sellers

  • Chapter 2: Setting Up Your eBay Account

    • 2.1 Creating an Account

    • 2.2 Setting Up Your Profile and Storefront

    • 2.3 Understanding eBay Fees

    • 2.4 Customizing Your eBay Settings

  • Chapter 3: Researching What to Sell

    • 3.1 Finding Profitable Products to Sell

    • 3.2 Using eBay’s Search Tools for Product Research

    • 3.3 Analyzing Your Competition

    • 3.4 Sourcing Products: Wholesale, Retail, and Dropshipping

Part II: Setting Up Your eBay Store

  • Chapter 4: Crafting Great Listings

    • 4.1 Writing Titles and Descriptions That Sell

    • 4.2 Taking Attractive Photos for Your Listings

    • 4.3 Pricing Strategies: Auctions vs. Fixed Price

    • 4.4 Using Item Specifics and Product Categories

  • Chapter 5: Managing Inventory

    • 5.1 Organizing Your Stock

    • 5.2 Using Inventory Management Tools

    • 5.3 Handling Stockouts and Backorders

    • 5.4 Understanding eBay’s Seller Protections

  • Chapter 6: Shipping and Fulfillment

    • 6.1 Setting Up Shipping Options and Policies

    • 6.2 Packaging and Handling Best Practices

    • 6.3 International Shipping

    • 6.4 Streamlining Your Fulfillment Process

Part III: Growing Your eBay Business

  • Chapter 7: Attracting and Retaining Customers

    • 7.1 Understanding eBay’s Buyer Feedback System

    • 7.2 Building Your Brand on eBay

    • 7.3 Leveraging Social Media to Drive Traffic

    • 7.4 Customer Service Tips for a Better Reputation

  • Chapter 8: Using eBay Tools to Maximize Sales

    • 8.1 Promoted Listings and Advertising Tools

    • 8.2 Creating and Managing Sales Events

    • 8.3 Using eBay’s Analytics and Reports

    • 8.4 Running eBay Auctions: Best Practices

  • Chapter 9: Expanding Your Business with eBay Stores

    • 9.1 Setting Up and Customizing Your eBay Store

    • 9.2 Creating Store Listings and Promotions

    • 9.3 Marketing Your eBay Store

Part IV: Managing the Business Side

  • Chapter 10: Understanding eBay’s Fees and Finances

    • 10.1 Breaking Down eBay Fees and Charges

    • 10.2 Managing Your eBay Business Finances

    • 10.3 Tracking Expenses, Sales, and Profit

    • 10.4 Tax Considerations for eBay Sellers

  • Chapter 11: Keeping Your Business Organized

    • 11.1 Using eBay’s Seller Hub to Stay Organized

    • 11.2 Best Practices for Inventory and Order Management

    • 11.3 Streamlining Your Workflow

  • Chapter 12: Scaling Your eBay Business

    • 12.1 Hiring Help and Managing Employees

    • 12.2 Expanding Your Product Line

    • 12.3 Growing Beyond eBay: Other Marketplaces and Sales Channels

Part V: Troubleshooting and Advanced Strategies

  • Chapter 13: Troubleshooting Common eBay Problems

    • 13.1 Handling Disputes and Negative Feedback

    • 13.2 Avoiding Account Suspension and Limits

    • 13.3 Dealing with Fraud and Returns

  • Chapter 14: Advanced Selling Techniques

    • 14.1 Optimizing Listings for SEO on eBay

    • 14.2 Running Flash Sales and Auctions for Profit

    • 14.3 Automating and Outsourcing Your eBay Operations

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Tags: Marsha Collier, Business