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Soda Politics Taking on Big Soda and Winning 1st Edition by Marion Nestle ISBN 0190263431 9780190263430

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Soda Politics Taking on Big Soda and Winning 1st Edition Marion Nestle Digital Instant Download

Author(s): Marion Nestle
ISBN(s): 9780190263430, 0190263431
Edition: 1
File Details: PDF, 6.34 MB
Year: 2015
Language: english
SKU: EB-5232250 Category: Tag:

Soda Politics Taking on Big Soda and Winning 1st Edition by Marion Nestle – Ebook PDF Instant Download/Delivery: 0190263431, 9780190263430
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ISBN 10: 0190263431 
ISBN 13: 9780190263430
Author: Marion Nestle

Sodas are astonishing products. Little more than flavored sugar-water, these drinks cost practically nothing to produce or buy, yet have turned their makers–principally Coca-Cola and PepsiCo–into a multibillion-dollar industry with global recognition, distribution, and political power. Billed as “refreshing,” “tasty,” “crisp,” and “the real thing,” sodas also happen to be so well established to contribute to poor dental hygiene, higher calorie intake, obesity, and type-2 diabetes that the first line of defense against any of these conditions is to simply stop drinking them. Habitually drinking large volumes of soda not only harms individual health, but also burdens societies with runaway healthcare costs. So how did products containing absurdly inexpensive ingredients become multibillion dollar industries and international brand icons, while also having a devastating impact on public health?In Soda Politics, the 2016 James Beard Award for Writing & Literature Winner, Dr. Marion Nestle answers this question by detailing all of the ways that the soft drink industry works overtime to make drinking soda as common and accepted as drinking water, for adults and children. Dr. Nestle, a renowned food and nutrition policy expert and public health advocate, shows how sodas are principally miracles of advertising; Coca-Cola and PepsiCo spend billions of dollars each year to promote their sale to children, minorities, and low-income populations, in developing as well as industrialized nations. And once they have stimulated that demand, they leave no stone unturned to protect profits. That includes lobbying to prevent any measures that would discourage soda sales, strategically donating money to health organizations and researchers who can make the science about sodas appear confusing, and engaging in Corporate Social Responsibility (CSR) activities to create goodwill and silence critics. Soda Politics follows the money trail wherever it leads, revealing how hard Big Soda works to sell as much of their products as possible to an increasingly obese world.But Soda Politics does more than just diagnose a problem–it encourages readers to help find solutions. From Berkeley to Mexico City and beyond, advocates are successfully countering the relentless marketing, promotion, and political protection of sugary drinks. And their actions are having an impact–for all of the hardball and softball tactics the soft drink industry employs to maintain the status quo, soda consumption has been flat or falling for years. Health advocacy campaigns are now the single greatest threat to soda companies’ profits. Soda Politics provides readers with the tools they need to keep up pressure on Big Soda in order to build healthier and more sustainable food systems.

Soda Politics Taking on Big Soda and Winning 1st Table of contents:

1 Sodas: Inside Those Containers
Sodas: Nutrition Facts
Soda Ingredients
But Surely Coke and Pepsi Don’t Taste the Same?
Fountain Drinks: Pouring Money
Diet Sodas
2 Soda Drinkers: Facts and Figures
Soda Production: United States
Soda Production: International
Sodas Consumed
3 The Sugar(s) Problem: More Facts and Figures
Amounts: Too Much
Sugar Trends: Falling, but Not Enough
Sugar Trends: Falling but Underestimated, Deliberately
Sugar Calories: Empty and Liquid
Fructose: Metabolized like Alcohol
Are Sugars—and Sodas—Addictive?
Sodas and Health
4 Dietary Advice: Sugars and Sugary Drinks
USDA’s Food Guides
A Digression: “Other Sweet Drinks”
The Controversial “Percent of Calories” Sugar Recommendation
5 The Health Issues: Obesity, Diabetes, and More
Guilt by Association
More Calories
Childhood Obesity
Adult Obesity
Metabolic Syndrome
Type 2 Diabetes
Heart Disease and Stroke
Cancers
Premature Death
Other Health Effects
The Soda Industry’s Spin on the Science
What Is at Stake?
6 Advocacy: Soda-Free Teeth
Sugars, Sodas, and Tooth Decay
Public Health Recommendations
The Soda Industry’s Response
Successful Advocacy: The Children’s Oral Health and Nutrition Project
Advocate: Soda-Free Teeth
The Soda Industry and How It Works
7 Meet Big Soda: An Overview
The Global Soft Drink Industry
The U.S. Soda Industry
Sugary Drink Profitability: Business Strategies
Pressures on Soda Industry Profits: Business and Health
8 Obesity: Big Soda’s Response
Big Soda’s Public Relations Playbook
Emphasize Devotion to Health and Wellness
Can Soda Companies Help Solve the Obesity Problem?
9 Marketing Sugary Drinks: Seven Basic Principles
The First Principle of Soda Marketing: Advertise
The Second Principle: Be Strategic
The Third Principle: Be Ubiquitous
The Fourth Principle: Market Sodas by Every Means Possible
The Fifth Principle: Use Music and Sports Celebrities
The Sixth Principle: Keep Prices Low
The Seventh Principle: Sell to Everyone
Targeting Children
10 Starting Early: Marketing to Infants, Children, and Teens
Television: The Quickest and Most Effective Route to Reaching Kids
Digital Media: The New Marketing Frontier
Soda Marketing to Kids: The Financial Investment
How Much Soda Advertising Do Children See?
Do Soda Companies Market to Children Under Age 12?
11 Advocacy: Stopping Soda Marketing to Kids
The IWG Fiasco
Advocate: Regulate Soda and Junk Food Marketing to Children
12 Advocacy: Getting Sodas Out of Schools
How Advocates Got to This Point
Pouring Rights Contracts
Early Efforts to Restrict Soda Sales
Preempting the Soda Ban: The Clinton Foundation’s End Run
Achieving Federal Regulation
Soda Industry Pushback
Beyond Sales: Marketing Sodas in Schools
The Role of Advocates: CSPI’s National Alliance for Nutrition and Activity (NANA)
Advocate: Eliminate Sodas from Schools
13 Advocacy: Getting Kids Involved
Understand the Issue
Explore a Supermarket
Home Investigations
Restaurant Investigations
Neighborhood Investigations
Investigations While Traveling
School Investigations
Take Action
Use the Resources
Targeting Minorities and the Poor
14 Marketing to African and Hispanic Americans: A Complicated Story
The Health Issues
Targeted Soda Marketing: The Pre-Obesity Era
Targeted Soda Marketing: The Post-Obesity Era
A Dilemma for Advocates
15 Selling to the Developing World
16 Advocacy: Excluding Sodas from SNAP
How Sodas Got into SNAP
Do SNAP Participants Buy Sodas?
Who Benefits from SNAP Soda Purchases?
The Strange Politics of SNAP Soda Eligibility
Incentives: A Point of Common Ground?
Advocacy: New York City’s Waiver Attempt
Advocate: Remove Sodas from SNAP Eligibility
“Softball” Marketing Tactics: Recruiting Allies, Co-opting Critics
17 Marketing Corporate Social Responsibility
CSR Strategy #1: Promote Health
Questioning CSR
18 Investing in Sponsorships and Community Partnerships
Sponsoring Sports
Partnering with Communities
Providing Community Disaster Relief
Soda Company Philanthropy: A Dilemma for Advocates
19 Supporting Worthy Causes: Health Professionals and Research
Partnering with Nutrition and Health Professionals
Partnering with Nutrition and Health Associations
Sponsoring Nutrition and Health Research
Should Nutrition and Health Professionals Accept Funding from Soda Companies?
20 Recruiting Public Health Leaders: Working from Within
Derek Yach’s Response
More “Softball” Tactics: Mitigating Environmental Damage
21 Advocacy: Defending the Environment
Understand the Issues: Soda Companies’ Environmental Pledges
Advocate: Protect the Environment from Soda-Induced Damage
22 Advocacy: Protecting Public Water Resources
How Much Water Does Soda Require?
How Do Soda Companies Deal with Water Risks?
The Dual Benefits of Community Water Partnerships
Acquisition of Water Rights: Consequences
The Debate: A Dilemma for Advocates?
Take Action
“Hardball” Tactics: Defending Turf, Attacking Critics
23 Lobbying, the Revolving Door, Campaign Contributions, and Lawsuits
Soda Lobbying and Lobbyists
The Revolving Door
Election Campaigns: Disclosed Contributions
Election Campaigns: Undisclosed “Dark Money” Contributions
Does Money Influence Voting Decisions?
When All Else Fails: Use the Law
Challenge to Advocates
24 Using Public Relations and Front Groups
Forging Business and Personal Connections
Spying on Advocacy Groups
Supporting the Ultra-Right
Supporting Front Groups
The Center for Consumer Freedom (Coca-Cola)
Using Public Relations
Challenge for Advocates
Advocacy: Soda Caps, Taxes, and More
25 Advocacy: Capping Soda Portion Sizes
The Soda Size Problem
Pricing Strategies: Effect on Calories
The Default Issue
Calls to Reduce Portion Sizes
Advocacy: New York City’s “Sugary Drink Portion Cap Rule”
The Soda “Ban”: ABA-Organized Opposition
The ABA’s Legal Challenge
Support for the Cap Rule: Better Late than Never
Advocate: Cap Soda Serving Sizes
26 Advocacy: Taxing Sugary Drinks—Early Attempts
Taxes for a Cause: Obesity Prevention
Arguments and Actions Against Soda Taxes
New York State
Richmond and El Monte, California
The Danish “Fat Tax”
27 Advocacy: Taxing Sugary Drinks—Lessons Learned
The Mexican “Bloomberg” Tax
San Francisco: Choose Health SF
Berkeley vs. Big Soda
What’s Next for Soda Taxes?
Advocate: Tax Sodas
28 Conclusion: Taking Action
Current Advocacy Campaigns
Emerging Targets for Sugary Drinks Advocacy
Guidelines for Effective Advocacy
Advocacy Is Winning
Afterword by Neal Baer
Appendix 1: The Principal U.S. Groups Advocating for Healthier Beverage Choices
Appendix 2: National, State, and Local Campaigns to Reduce Soda Consumption: Selected U.S. Examples
Appendix 3: A Bibliographic Note on Sources
List of Tables
List of Figures
Acknowledgments
Notes
Abbreviations
Chapter 1. Sodas: Inside Those Containers
Chapter 2. Soda Drinkers: Facts and Figures
Chapter 3. The Sugar(s) Problem_ More Facts and Figures
Chapter 4. Dietary Advice: Sugars and Sugary Drinks
Chapter 5. The Health Issues: Obesity, Diabetes, and More
Chapter 6. Advocacy: Soda-Free Teeth
Chapter 7. Meet Big Soda: An Overview
Chapter 8. Obesity: Big Soda’s Response
Chapter 9. Marketing Sugary Drinks: Seven Basic Principles
Chapter 10. Starting Early: Marketing to Infants, Children, and Teens
Chapter 11. Advocacy: Stopping Soda Marketing to Kids
Chapter 12. Advocacy: Getting Sodas Out of Schools
Chapter 13. Advocacy: Getting Kids Involved
Chapter 14. Marketing to African and Hispanic Americans: A Complicated Story
Chapter 15. Selling to the Developing World
Chapter 16. Advocacy: Excluding Sodas from SNAP
Chapter 17. Marketing corporate Social Responsibility
Chapter 18. Investing in Sponsorship and Community Partnerships
Chapter 19. Supporting Worthy Causes: Health Professionals and Research
Chapter 20. Recruiting Public Health Leaders: Working from Within
Chapter 21. Advocacy: Defending the Environment
Chapter 22. Advocacy: Protecting Public Water Resources
Chapter 23. Lobbying, the Revolving Door, Campaign Contributions, and Lawsuits
Chapter 24. Using Public Relations and Front Groups
Chapter 25. Advocacy: Capping Soda Portion Sizes
Chapter 26. Advocacy: Taxing Sugary Drinks—Early Attempts
Chapter 27. Advocacy: Taxing Sugary Drinks—Lessons Learned
Chapter 28. Conclusion: Taking Action

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