Social Research An Introduction 2nd Edition by Matthew David ,Carole Sutton ISBN 1847870139 978-1847870131
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Product details:
ISBN 10:1847870139
ISBN 13:978-1847870131
Author:Matthew David ,Carole Sutton
The new edition of David and Sutton′s text provides those new to social research with a comprehensive introduction to the theory, logic and practical methods of qualitative, quantitative and mixed methods research. Covering all aspects of research design, data collection, data analysis and writing up, Social Research: An Introduction is the essential companion for all undergraduate and postgraduate students embarking on a methods course or social research project.
Designed for social science students with no previous experience, this book provides a balanced foundation in the principles and practices of social research.
Table of contents:
Part 1 STARTING YOUR RESEARCH
1 getting started: theory, research question and research design
2 being ethical
3 literature searching and reviewing
4 theory and research: quality and quantity
Part 2 DATA COLLECTION STRATEGIES
5 introduction to the process of qualitative research
6 qualitative interviewing
7 focus groups
8 ethnography
9 case study research
10 collecting textual and visual data: public and private
11 grounded theory as an abductive approach to data collection
12 introduction to quantitative research design
13 hypotheses, operationalization and variables
14 sampling
15 survey design
16 collecting and coding quantitative data
17 methodological innovations: mixing methods and e-research
Part 3 DATA ANALYSIS
18 introduction to qualitative data analysis
19 coding qualitative data: qualitative content analysis
20 semiotic and narrative forms of discourse analysis, and doing conversation analysis
21 using computer software: working with nvivo 8
22 visual analysis
23 introduction to quantitative data entry
24 quantitative data analysis: describing single variables
25 describing and exploring relationships between two variables
26 inferential statistics and hypothesis testing
27 data management techniques
Part 4 PRESENTING RESEARCH
28 presenting research findings
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Tags: Matthew David, Carole Sutton, Social, Research