Soap Sex and Cigarettes A Cultural History of American Advertising 2nd Edition by Juliann Sivulka ISBN 113331113X 978-1133311133

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Product details: 

ISBN 10: 113331113X

ISBN 13: 978-1133311133

Author: Juliann Sivulka

SOAP, SEX AND CIGARETTES examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today’s online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.

Table of contents: 

Part 1: Historical Overview

Part II: Early American Advertising

Part III: Modern American Advertising

Part IV: Contemporary American Advertising

Part V: Advertising in the New Millennium

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Soap Sex and Cigarettes A Cultural History

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Juliann Sivulka,Soap,Cigarettes,Cultural