Smart Strategies for Turning an Idea into a Product or Service 1st Edition by Jennifer A Swanson ISBN 1477776362 978-1477776360
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Product details:
ISBN 10:477776362
ISBN 13:978-1477776360
Author: Jennifer A.Swanson
Turning an idea into a product or service takes dedication and perseverance, but the best part is anyone can do it. This savvy volume presents practical ways for becoming an entrepreneur and starting a business, including researching ideas, products, and services, as well as compiling a business plan and details to include in it, market research and testing, calculating start-up costs, finding funds for investment in the business, keeping costs under control, patent protection, insurance, manufacturing costs and building on service, licensing, hiring employees, advertising (including Internet marketing), keeping up with demand, and maintaining focus on a thriving business.
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Jennifer A Swanson,Smart,Strategies,Idea