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Selling Destinations Geography for the Travel Professional 5th Edition by Marc Mancini ISBN 1949667081 978-1949667080

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Selling Destinations Geography for the Travel Professional 5th Edition Marc Mancini Digital Instant Download

Author(s): Marc Mancini
ISBN(s): 9781428321427, 142832142X
Edition: 5
File Details: PDF, 32.85 MB
Year: 2008
Language: english
SKU: EB-2360870 Category: Tag:

Selling Destinations Geography for the Travel Professional 5th Edition by Marc Mancini – Ebook PDF Instant Download/Delivery:1949667081 ,978-1949667080
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Product details: 

ISBN 10:1949667081 

ISBN 13:978-1949667080

Author:Marc Mancini

This 5th edition of the bestselling Selling Destinations: Geography for the Travel Professional offers a fresh approach to destination geography. It argues that geography provides the foundation for the entire travel, tourism and hospitality industries and that travel professionals need to know not just the facts about places, but also how to sell them to the traveling public.

Selling Destinations features:

  • In-depth exploration of the nations, regions and cities that travelers favor most.
  • Sales and marketing factors, such as visitor profiles, their preferences, motivations and misgivings, as well as other sales and marketing considerations.
  • Hundreds of photos, maps, charts and graphics that help organize the content for the reader and make geography come alive.
  • Detailed information on climate, attractions, transportation, sample itineraries and cultural patterns.
  • Mini case studies, map exercises and creative activities that pull together each chapter’s content to create an interactive and entertaining learning experience.
  • A style that is relaxed, informal and enjoyable, not unlike a leisure vacation itself

Table of contents: 

PART I: BASIC INGREDIENTS: GEOGRAPHY AND HOW TO SELL IT. PART II: NORTH AMERICA: CHARM OF THE FAMILIAR.

1: New England: The Cradle of Liberty.

2: New York and New Jersey: Broadway and Boardwalk.

3: Pennsylvania, Maryland, Virginia, and Washington, D.C.: The Mid-Atlantic Medley.

4: Florida: Where the Mouse Roars.

5: California and Arizona: Glamour and Grandeur.

6: Canada and Alaska: The Great White North.

7: Hawaii: Paradise Found.

8: North American Potpourri (East).

9: North American Potpourri (West). PART III: LATIN AMERICA AND THE CARIBBEAN: RHYTHMS OF CULTURE.

10: Mexico: Tropical Fiesta.

11: The Caribbean: A Sea of Nations.

12: Brazil: Where Everything Sizzles.

13: Latin American Potpourri. PART IV: EUROPE: CONTINENTAL FLAIR.

14: Great Britain and Ireland: Foreign, Yet Familiar.

15: France: The Movable Feast.

16: Italy: Pisa and Pizza.

17: Spain and Portugal: Everything under the Sun.

18: Germany: Romantic Roads.

19: Greece and Turkey: An Odyssey of Culture.

20: European Potpourri. PART V: AFRICA AND THE MIDDLE EAST: SAVANNAHS AND SAND.

21: Egypt: Riddles in the Sand.

22: Israel, Palestine, and Jordan: The Holy Lands.

23: Kenya and Tanzania: The Lion Sleeps Tonight.

24: African and Middle Eastern Potpourri. PART VI: ASIA AND THE PACIFIC: RIM OF MYSTERY.

25: Australia and New Zealand: Where Things Are Jumping.

26: The Pacific: Fantasy Islands.

27: Japan: Pearl of the Orient.

28: Singapore and Thailand: Crossroads of Asia.

29: China: Of Red and Gold.

30: Asia and the Pacific Potpourri. Appendix A: Average Length of Stay–Leisure Travelers. Appendix B: Research Resources. Appendix C: Destination-Related Feature Films. Index.

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Tags: Marc Mancini, Selling, Destinations, Geography