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Search Engine Optimization Your visual blueprint for effective Internet marketing 2nd Edition by Kristopher B Jones ISBN 0470920629 9780470920626

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Search Engine Optimization Your visual blueprint for effective Internet marketing 2nd Edition Kristopher B. Jones Digital Instant Download

Author(s): Kristopher B. Jones
ISBN(s): 9780470920626, 0470920629
Edition: 2
File Details: PDF, 20.36 MB
Year: 2010
Language: english
SKU: EB-1635826 Category: Tag:

Search Engine Optimization Your visual blueprint for effective Internet marketing 2nd Edition by Kristopher B Jones – Ebook PDF Instant Download/Delivery: 0470920629, 9780470920626
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Product details:

ISBN 10: 0470920629 
ISBN 13: 9780470920626
Author: Kristopher B Jones

Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you’ll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including

identifying your target audience

Using and optimizing meta tags

Optimizing your site for multiple browsers

Writing effective content

Building communities with blogs and forums

Using Google AnalyticsÖ

Gaining exposure through social media

Creating pay-per-click campaigns

Maximizing the use of other search engines

Monetizing traffic on your site

“Search-engine optimization is, with-out question, one of the highest ROI activities a business can undertake. It’s also one of the most misunderstood. Fortunately, we’ve got people like Kris to act as our tour guide and translator.”-Rand Fishkin, SEOmoz

High-resolution screen shots demonstrate each task

Succinct explanations walk you through step by step

Two-page lessons break big topics into bit-sized modules

“Apply It” and “Extra” sidebars highlight useful tips

Search Engine Optimization Your visual blueprint for effective Internet marketing 2nd Table of contents:

Getting Started with Search-Engine Optimization

Keyword Generation

Creating Pages

Basic Website Structure

Advanced Website Structuring

Creating Content

Creating Communities

Building Links

Using Google Analytics

Social Media Optimization

Creating Pay-per-Click Campaigns

Optimizing PPC Campaigns through Quality Score Optimization

Optimizing for Other Search Engines

Optimizing for Local Search

Installing SEO Tools and Plug-ins

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Tags: Kristopher B Jones, Engine Optimization, Internet marketing