Marketing Organisation RLE Marketing 1st Edition By Nigel Piercy, Martin Evans ISBN 1138793140 9781138793149

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Product details:

ISBN 10: 1138793140 
ISBN 13: 9781138793149
Author: Nigel Piercy, Martin Evans

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:

• The study of the organisational location and positioning of the marketing function
• The analytical perspectives of information-processing theories of organisation
• The relationship between structure and information
• Organisational processes

Marketing Organisation RLE Marketing 1st Table of contents:

Part 1: The Organisational Dimensions of Marketing 

1. Marketing and Organisational Structure

2. Theories of Organsiation and Decision Making 

Part 2: Marketing in the Organisation 

3. The Departmentation and Positioning of Marketing

4. Responsibility, Power and Politics 

Part 3: Marketing Structures 

5. Structures in the Marketing Organisation

6. Product Management, the Product-Market Matrix 

Part 4: Organisational Design for Marketing

7. Designing the Marketing Organisation

8. Organisational Strategy for Marketing.

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Tags: Nigel Piercy, Martin Evans, Marketing Organisation, RLE Marketing