Rhetorical Aspects of Discourses in Present Day Society 1st Edition by Lotte Dam, Lise Lotte Holmgreen, Jeanne Strunck ISBN 1443812293 9781443812290

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ISBN 10: 1443812293 
ISBN 13: 9781443812290
Author: Lotte Dam, Lise Lotte Holmgreen, Jeanne Strunck

Since antiquity, the notion of rhetoric has been associated with Aristotle, Cicero and Quintilian. Their theories are central to the understanding that, on the one hand, rhetoric can be used for persuading and convincing an audience, and on the other, for becoming an eloquent speaker. Based on this understanding, the study of rhetoric was for many years regarded by scholars as a meaningless enterprise as it was perceived as a study of linguistic ornamentation.

However, in the beginning of the twentieth century, scholars regained an interest in the study of rhetoric in recognition of rhetorical skills being important for communication in modern society. Like speakers in public life, e.g. politicians, who had always acknowledged the role of rhetoric, all sorts of communicators, mediators and scholars became interested in rhetoric as a practical tool for building up texts meant for the public sphere as well as an analytical tool for the critique of public argumentation. This led to the development of new theories from New Rhetoric over Rhetorical Criticism to theories of genre and discourse, reflecting the view that rhetoric must be understood and used against the social and cultural framework in which it is embedded.

The contributions of this book reflect this multi-faceted approach to rhetoric, discourse and genre through their focus upon and analysis of different institutionalised discourses. Thus, within the three sections of political, journalistic and organisational discourse, the articles discuss various discourse types and their rhetorical features, contributing to the understanding of rhetoric and discourse having significant influence on human action and interaction in society.

Rhetorical Aspects of Discourses in Present Day Society 1st Table of contents:

• The Evolution of Rhetorical Theory

  • Classical Rhetoric: From Aristotle to Cicero
  • Modern Rhetorical Theory: Key Figures and Concepts
  • Postmodern Approaches to Rhetoric and Discourse

• Rhetoric in Political Discourse

  • Political Rhetoric and its Influence on Public Policy
  • Rhetoric in Election Campaigns: Strategies and Tactics
  • The Role of Rhetoric in Political Persuasion and Manipulation

• Rhetoric in Media and Journalism

  • Media as a Platform for Rhetorical Discourse
  • Framing, Agenda-Setting, and Media Persuasion
  • The Ethics of Rhetoric in Journalism and News Reporting

• Rhetorical Strategies in Advertising and Consumer Culture

  • Persuasive Techniques in Advertising
  • The Influence of Rhetoric in Branding and Consumer Behavior
  • Ethical Considerations in Commercial Rhetoric

• Rhetoric and Social Media

  • The Role of Social Media in Contemporary Discourse
  • Hashtags, Memes, and Viral Rhetoric
  • The Impact of Rhetoric on Social Movements and Activism

• Rhetoric and Identity Construction

  • Language, Power, and Identity in Rhetorical Discourse
  • Gender, Race, and Class in Rhetoric
  • Rhetoric as a Tool for Social Change and Empowerment

• Rhetoric in Public Debates and Controversies

  • The Rhetoric of Climate Change, Science, and Denial
  • Rhetoric in Health Discourses: Vaccination, Pandemics, and Public Health
  • Rhetoric of War and Conflict: Justification and Propaganda

• The Ethics of Rhetoric in Present-Day Society

  • The Ethical Responsibilities of Rhetoricians
  • The Line Between Persuasion and Manipulation
  • Rhetoric and Truth in the Age of Misinformation

• Rhetoric and the Future of Discourse

  • The Changing Landscape of Rhetorical Practices
  • The Role of Technology in Shaping Future Rhetoric
  • Prospects for Critical Rhetoric in a Globalized Society

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Lotte Dam,Lise Lotte Holmgreen,Jeanne Strunck,Rhetorical Aspects,Discourses,Present Day