Retail Product Management Buying and Merchandising 1st Edition by Rosemary Varley ISBN 0415216052 9780415216050

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Product details:
ISBN 10: 0415216052 
ISBN 13: 9780415216050
Author: Rosemary Varley

Providing the opportunity to acquire a deeper knowledge of a key area of retailing management – managing the product range – this important text is essential reading for those studying retail management or buying and merchandising as part of a degree course.

Challenging yet clearly presented, it links academic theory to the buying and merchandising roles within retail organizations and current operational practice. It covers all retail operations which revolve around the procurement of products, including:

• stock level management
• allocation of outlet space for products
• store design
• mail order shopping
• digital TV shopping.
  

With learning objectives, boxed features, review questions, chapter introduction and summaries, a glossary of terms and international multi-sector case studies (including Reebok, Benetton, and The Body Shop), this significant text is a valuable reference for those involved in the retail sector.

Retail Product Management Buying and Merchandising 1st Edition Table of contents:

• Chapter 1: Introduction to Retail Product Management

  • Overview of Retail Product Management

  • Key Concepts and Definitions

• Chapter 2: Retail Product Management Process

  • Steps in the Product Management Process

  • Key Activities and Responsibilities

• Chapter 3: Category Management

  • Definition and Importance

  • Strategies for Effective Category Management

• Chapter 4: Product Range Planning and Selection

  • Criteria for Product Selection

  • Techniques for Product Range Planning

• Chapter 5: Managing the Supply Base

  • Supplier Selection and Evaluation

  • Building Strong Supplier Relationships

• Chapter 6: Product Quantity Decisions and Stock Management

  • Inventory Control Techniques

  • Managing Stock Levels

• Chapter 7: Allocating Retail Space to Products

  • Space Planning and Layout

  • Maximizing Retail Space Efficiency

• Chapter 8: Retail Design

  • Principles of Retail Design

  • Creating an Attractive Retail Environment

• Chapter 9: Visual Merchandising

  • Techniques for Effective Visual Merchandising

  • Enhancing Product Presentation

• Chapter 10: Communicating the Product Offer

  • Marketing and Promotional Strategies

  • Engaging Customers with Product Information

• Chapter 11: Evaluating Retail Product Management Performance

  • Key Performance Indicators (KPIs)

  • Measuring Success and Areas for Improvement

• Chapter 12: Ethical and Sustainable Retail Product Management

  • Importance of Ethical Practices

  • Implementing Sustainable Practices in Retail

• Conclusion

  • Summary of Key Insights

  • Future Directions for Retail Product Management

• Appendices

  • Glossary of Terms

  • Additional Resources

  • Sample Forms and Templates

• References

  • Comprehensive Bibliography

• Index

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Rosemary Varley,Retail Product,Buying,Merchandising