Reinventing professional services building your business in the digital marketplace 1st Edition by Ari Kaplan ISBN 1118097513 9781119202271

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ISBN 10: 1118097513 
ISBN 13: 9781119202271
Author: Ari Kaplan

The technological landscape has reshaped the way white collar workers cultivate and promote their businesses. Reinventing Professional Services is an engaging look at how licensed experts are adapting to today’s dynamic economic environment.

From Ari Kaplan–a recognized advisor on business and career development — Reinventing Professional Services: Building Your Business in the Digital Marketplace — offers insights on taking advantage of enterprising techniques to stand out and position one’s self as an insightful chameleon rather than as an isolated purveyor of facts and figures.

• Details the importance of offering resources instead of simply selling
• Reveals strategies for increasing one’s searchability and distinguishing one’s self in an economic downturn or recovery
• Offers advice readers can immediately use to strengthen client relationships

Written in a straightforward and accessible style, this book provides engaging guidance for anyone in the professional services field–from business consultants, financial advisers, and lawyers to accountants, real estate brokers, and appraisers.

Reinventing professional services building your business in the digital marketplace 1st Table of contents:

Part 1: Embracing Digital Change

1. The Impact of Digital Technology on Professional Services

• 1.1 Digital Disruption and Industry Evolution
• 1.2 Key Technologies Shaping the Future
• 1.3 Understanding the Digital Mindset

2. Building a Digital-First Strategy

• 2.1 Identifying Digital Opportunities
• 2.2 Integrating Technology into Your Business Model
• 2.3 Transforming Client Relationships through Digital Platforms

3. Developing a Digital Presence

• 3.1 Branding and Online Identity
• 3.2 Digital Marketing Tools for Professional Services
• 3.3 Social Media, Content, and SEO Strategies

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Part 2: Transforming Your Business Model

4. Rethinking Your Value Proposition

• 4.1 Adapting Services to the Digital Marketplace
• 4.2 Creating Scalable and Flexible Offerings
• 4.3 Focusing on Client-Centric Solutions

5. Building a High-Performance Digital Team

• 5.1 Recruiting and Retaining Top Talent in the Digital Age
• 5.2 Upskilling Existing Teams for Digital Success
• 5.3 Leadership and Management in the Digital Era

6. Data-Driven Decision Making

• 6.1 Leveraging Analytics for Business Intelligence
• 6.2 Predicting Trends and Managing Risk with Data
• 6.3 Measuring and Optimizing Digital Performance

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Part 3: Innovation and Growth in the Digital Marketplace

7. Scaling Your Business with Digital Tools

• 7.1 Cloud Solutions and Automation
• 7.2 Streamlining Operations with Technology
• 7.3 Managing Growth in the Digital Marketplace

8. Innovation as a Driver of Competitive Advantage

• 8.1 Fostering a Culture of Innovation
• 8.2 Leveraging Technology for Product and Service Innovation
• 8.3 Case Studies of Successful Digital Innovation

9. Building Client Trust and Long-Term Relationships

• 9.1 Enhancing Client Engagement with Digital Tools
• 9.2 Delivering Consistent Value and Results
• 9.3 Creating Transparent Communication Channels

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Part 4: Future-Proofing Your Professional Services Firm

10. Adapting to Future Trends in Professional Services

• 10.1 Preparing for the Next Wave of Digital Change
• 10.2 The Rise of Artificial Intelligence and Automation
• 10.3 Navigating the Evolving Regulatory Landscape

11. Sustainability and Ethical Considerations in Digital Transformation

• 11.1 Incorporating Sustainability into Your Business Model
• 11.2 Ensuring Ethical Digital Practices
• 11.3 Future-Proofing with Social Responsibility

12. Creating a Roadmap for Success

• 12.1 Crafting a Long-Term Strategy for Digital Business Growth
• 12.2 Setting Milestones and Tracking Progress

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