Public Relations and Social Theory Key Figures and Concepts Routledge Communication Series 1st Edition by Øyvind Ihlen ,Magnus Fredriksson ISBN 0415997860 978-0415997867

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Product details: 

ISBN 10:0415997860

ISBN 13:978-0415997867 

Author:Øyvind Ihlen ,Magnus Fredriksson 

Public Relations and Social Theory broadens the theoretical scope of public relations through its application of the works of prominent social theorists to the study of public relations. The volume focuses on the work of key social theorists, including Jürgen Habermas, Niklas Luhmann, Michel Foucault, Ulrich Beck, Pierre Bourdieu, Anthony Giddens, Robert Putnam, Erving Goffman, Peter L. Berger, Gayatri Chakravorty Spivak, Bruno Latour, Leon Mayhew, Dorothy Smith and Max Weber. Unique in its approach, the collection demonstrates how the theories of these scholars come to bear on the understanding of public relations as a social activity. Understanding public relations in its societal context entails a focus on such concepts as trust, legitimacy, understanding, and reflection, as well as on issues of power, behavior, and language.

Each chapter is devoted to an individual theorist, providing an overview of that theorist’s key concepts and contributions, and exploring how these concepts can be applied to public relations as a practice. Each chapter also includes a box giving a short and concise presentation of the theorist, along with recommendation of key works and secondary literature.

Overall, this volume will enhance understanding of theories and their applications in public relations, expanding the breadth and depth of the theoretic foundations of public relations. It will be of great interest to scholars and graduate students in public relations and strategic communication.

Table of contents: 

Chapter 1
Introduction: Applying Social Theory to Public Relations
By Øyvind Ihlen and Betteke van Ruler
Abstract

Chapter 2
On Beck: Risk and Subpolitics in Reflexive Modernity
By Magnus Fredriksson
Abstract

Chapter 3
On Berger: A Social Constructionist Perspective on Public Relations and Crisis Communication
By Mats Heide
Abstract

Chapter 4
On Bourdieu: Public Relations in Field Struggles
By Øyvind Ihlen
Abstract

Chapter 5
On Foucault: A Toolbox for Public Relations
By Judy Motion, Shirley Leitch
Abstract

Chapter 6
On Giddens: Interpreting Public Relations through Anthony Giddens’s Structuration and Late Modernity Theory
By Jesper Falkheimer
Abstract

Chapter 7
On Goffman: Researching Relations with Erving Goffman as Pathfinder
By Catrin Johansson
Abstract

Chapter 8
On Habermas: Understanding and Public Relations
By Roland Burkart
Abstract

Chapter 9
On Latour: Actor-Network-Theory (ANT) and Public Relations
By Piet Verhoeven
Abstract

Chapter 10
On Luhmann: Contingency, Risk, Trust, and Reflection
By Susanne Holmström
Abstract

Chapter 11
On Mayhew: The Demonization of Soft Power and the Validation of the New Citizen
By Richard C. Stanton
Abstract

Chapter 12
On Putnam: Bowling Together—Applying Putnam’s Theories of Community and Social Capital to Public Relations
By Vilma Luoma-aho
Abstract

Chapter 13
On Feminist Theory of Public Relations: An Example from Dorothy E. Smith
By Lana F. Rakow and Diana Iulia Nastasia
Abstract

Chapter 14
On Spivak: Theorizing Resistance—Applying Gayatri Chakravorty Spivak in Public Relations
By Mohan J. Dutta
Abstract

Chapter 15
On Weber: Legitimacy and Legitimation in Public Relations
By Arild Wæraas
Abstract

Chapter 16
Conclusions on the Domain, Context, Concepts, Issues, and Empirical Avenues of Public Relations
By Øyvind Ihlen and Piet Verhoeven
Abstract

Chapter 17
Commentary: Linking Sociology with Public Relations—Some Critical Reflections in Reflexive Times
By Günter Bentele, Stefan Wehmeier
Abstract

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Tags: Øyvind Ihlen, Magnus Fredriksson, Public, Relations