Public Garden Management A Complete Guide to the Planning and Administration of Botanical Gardens and Arboreta 2nd Edition by Donald Rakow, Sharon Lee, Peter H Raven ISBN 0470904585 9780470950821

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Product details:

ISBN 10: 0470904585 
ISBN 13: 9780470950821
Author: Donald Rakow, Sharon Lee, Peter H. Raven

The complete-and-ready reference for establishing, managing, and running a successful and sustainable, profitable public garden

As unique museums with living collections of plants, public gardens offer visitors aesthetically beautiful landscapes combined with educational programming and scientific research that promote the value and understanding of plants. In the twenty-first century, public gardens are in the forefront of organizations and institutions committed to promoting the conservation of plants and their habitats, developing sustainable practices that support the environment, and providing green spaces where our increasingly stressed and urbanized citizens can reconnect with the natural world. It is critically important that such institutions have trained, knowledgeable staff members. Because of its comprehensive examination of public gardens, Public Garden Management is the ideal guide for staff members at public gardens, anyone considering a career in public gardens, groups starting a botanical garden or arboretum, and students discovering how these complex institutions work.

Public Garden Management A Complete Guide to the Planning and Administration of Botanical Gardens and Arboreta 2nd Table of contents:

Part I: Public Gardens and Their Significance
Chapter 1: What Is a Public Garden?
Introduction
Essential Criteria
Types of Public Gardens
Who Creates Public Gardens and Why
Summary
Annotated Resources
Chapter 2: The History and Significance of Public Gardens
Introduction
Humans Are Place Makers
Public versus Private Gardens
Gardens Mirror the Surrounding Society
Public Garden Management and the Legacy of History
The Significance of Public Gardens in the Twenty-first Century
Gardens and the Future of Civilization
Summary
Annotated Resources
Part II: The Emerging Garden
Chapter 3: Critical Issues in Starting a Public Garden
Introduction
Motivations
Allies
Information Needs
Beg and Borrow
Recognize Your Limitations
Potential Obstacles
Managing the New Garden
Conclusion
Annotated Resources
Chapter 4: The Process of Organizing a New Garden
Introduction
Identifying and Organizing a Core Group
Identifying Key Stakeholders
Formalizing the Organization
Development of Vision, Mission, and Goals
Summary
Annotated Resources
Chapter 5: Land Acquisition
Introduction
Financing the Land: Owning vs. Leasing or Renting
Mission, Resources, and Land Size
Other Site Considerations
Environmental Permitting Process
Research and Networking: Critical for Land Planning
Summary
Annotated Resources
Chapter 6: Designing for Plants and People
Introduction
The Garden’s Origins and Its Design
Design Services
Steps in the Design Process
Hiring a Design Team
Summary
Annotated Resources
Part III: Administrative Functions
Chapter 7: Staffing and Personnel Management
Staffing the Start-Up Garden
Staffing the Developing Garden
Public Garden Jobs
Organizational Structure
Personnel Management
Summary
Annotated Resources
Chapter 8: Volunteer Recruitment and Management
Introduction
The Value of Volunteers
Planning a Volunteer Program
Managing the Volunteer Program
Volunteer Recruitment and Placement
The Volunteer Handbook
Volunteer Training
Overseeing and Evaluating the Volunteer Program
Recognizing, Rewarding, and Retaining Volunteers
Summary
Annotated Resources
Chapter 9: Budgeting and Financial Planning
Introduction
Why Budget?
Types of Budgets
The Relationship Between Budgeting and Cash Flow
Tools for Budgeting
The Budget Formulation Process
Budget Oversight and Financial Planning
Summary
Annotated Resources
Chapter 10: Fund-raising and Membership Development
Introduction
Sources of Funding
Fund-raising in a Garden
The Giving Cycle
Fund-raising Programs
Evaluating the Development Program
Summary
Annotated Resources
Chapter 11: Earned Income Opportunities
Introduction
Earned Income Opportunities
Managing Earned Income
Earned Income at Emerging and Established Gardens
Other Earned Income Issues
Summary
Annotated Resources
Chapter 12: Facilities and Infrastructure
Introduction
The Next Step
Building New Structures
Common Botanical Garden Facilities
Summary
Annotated Resources
Chapter 13: Grounds Management and Security
Introduction
Grounds Maintenance Needs
Grounds Management Staff
Total Plant Health Care
Roads, Pathways, and Infrastructure
Water Features
Sustainable Landscape Practices
Public Garden Security
Summary
Annotated Resources
Part IV: Programmatic Functions
Chapter 14: Public Gardens and Their Communities: The Value of Outreach
Introduction
What Are Some of the Ways to Conduct Outreach?
Planning an Outreach Program
Summary
Annotated Resources
Chapter 15: Formal Education for Students, Teachers, and Youth at Public Gardens
Introduction
Rationale
Scope and Character of Formal Education in Public Gardens
Desirable Characteristics of Formal Education Programs
Where to Start: Structure and Operations
Department and Program Development
Ongoing Operations
Summary
Annotated Resources
Chapter 16: Continuing, Professional, and Higher Education
Introduction
Audiences
Adult Continuing Education and Lifelong Learning
Professional Education
Higher Education
Developing New Programs
Evaluate to Ensure Quality Programs
Summary
Annotated Resources
Chapter 17: Interpreting Gardens to Visitors
Introduction
What Is Informal Education?
Characteristics of Effective Interpretation
Developing Informal Education
Range of Interpretive Media
Summary
Annotated Resources
Chapter 18: Evaluation of Garden Programming and Planning
Introduction
What Is Evaluation?
A Brief History of Museum Program Evaluation
Barriers to Conducting Evaluation
Who Does It?
Timing Is Everything
What Can Be Learned from Evaluation?
Data Collection
Special Considerations
Creating an Evaluation Plan
Summary
Annotated Resources
Chapter 19: Public Relations and Marketing Communications
Introduction
Using the Mission to Market the Garden
Marketing Portfolio
Planning for Successful Marketing
Media Relations
Digital Marketing and Social Networking
Crisis Communications
Summary
Annotated Resources
Chapter 20: Collections Management
Introduction
What Are Living Collections?
Collections Policy
Record Systems
Inventories
Plant Names in the Records
Collection/Inventory Maps
Bringing Records to the Web
Celebrating Collection Diversity
Summary
Annotated Resources
Chapter 21: Research at Public Gardens
Introduction
How to Establish a Research Program
Systematics, Floristics, and Herbarium-Associated Research
Conservation-Focused Research
Human/Plant Interactions
Environmental Horticultural Research, Plant Breeding, and Evaluation
Summary
Annotated Resources
Chapter 22: Conservation Practices at Public Gardens
Introduction
Approaches to Plant Conservation
Engaging the Garden in Conservation
Measuring the Success of Conservation Programs
Summary
Annotated Resources
Part V: Long-Term Initiatives
Chapter 23: A Strategic Approach to Leadership and Management
Introduction
The Difference Between Leadership and Management
Tools for Strategic Leadership: From a Shared Vision to a Plan
Tools for Strategic Management: From a Plan to Reality
Summary
Annotated Resources
Chapter 24: Associations and Partnerships
Introduction
Nationally Based Professional Associations
International Associations
Forming Partnerships
Summary
Annotated Resources
Chapter 25: Facility Expansion
Introduction
Why Expand Facilities?
Before the Master Plan
Developing the Master Plan
Budgets
Design Phases
Construction
Summary
Annotated Resources
Chapter 26: The Shape of Gardens to Come
Introduction
Time-Tested, Enduring Features of Early Gardens
Issues Public Gardens Face Today
The Public Garden of the Future

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Tags: Donald Rakow, Sharon Lee, Peter H Raven, Public Garden, Botanical Gardens