Professional Web Video Plan Produce Distribute Promote and Monetize Quality Video 1st Edition by Richard Harrington, Mark Weiser ISBN 0240815092 9781138407459

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ISBN 10: 0240815092
ISBN 13: 9781138407459
Author: Richard Harrington, Mark Weiser

Professional Web Video Plan Produce Distribute Promote and Monetize Quality Video 1st Table of contents:

1 Making Great Web Video
The Opportunity of Web Video
The Growth of Broadband Internet
The Growth of Internet Video
The Involvement of Big Business
Web Video development
Developing a Concept
Developing a Genre
Determining a Technical Approach
Writing a Treatment
Writing a Video or Show Description
Budgeting Guidelines
Don’t Make Assumptions
Estimating Time
Keep It Short
Keep It Simple
Selecting and Prepping Talent
Casting Talent
Recruiting Talent
Working with Clients
Preparing Talent

2 Essential Preproduction
Determining Production Needs
The Work Breakdown Structure
Determining Proper Crew Size
Performing a Site Survey
Picking an Acquisition Format
The Benefits of HD
The Drawbacks of HD
Make the Call
Mapping the Production
Planning for Multiple Shows
Maximizing the Day
Maximizing Locations
Multicamera Coverage
Tapeless Acquisition
Essential Planning Documents
Shot List
Call Sheet
Release Form

3 Audio is Half Your Program
The Limitations of Web Audio
Capturing Good Audio
Essential Equipment
Lavalier
Shotgun
Cables
Multichannel Mixers
External Audio Recorder
Headphones
Common Errors
Mic/Line Level
Dead Batteries
Mic Placement
Crossing Wires
Other Audio to Acquire
Narration
Sound Effects
Music for Web Video
Licensed Music
Royalty-Free Music
Podsafe and Creative Commons Music
Loop-Based Music
Original Music

4 Great Video Needs Great Lighting
Lighting on a Deadline and Budget
Lighting Considerations: Indoors
What is the Lighting Situation on Your Set?
Can You Control the Color Temperature on Your Set?
What is the Color Temperature on Your Set?
Which Corrective Action Should You Take?
Do You Have Enough Power?
Lighting Considerations: Outdoors
Reflectors
HMI Lights
Lighting Considerations: Multicamera
Lighting Considerations: Green or Blue Screen
Lighting Considerations: Available Light
Recommended Lighting Instruments
Tungsten Lighting Kit
Fluorescent Fixtures
LED Lights
China Ball Lanterns
Two-Person Interview
Technical Training Set
Multicamera Talk Show

5 Videography for the Web
Camera Considerations
Things To Look For
Sensor
Connectivity
XLR Audio Inputs
High-Resolution Viewfinder
Things to Avoid
Direct to DVD/YouTube/WMV
Smart Phone and Flip Cameras
USB Video Conferencing Camera
Choosing an Acquisition Format
Standard-Definition Video
Dv/Dvcpro/Dvcam
Dvcpro 50
Betacam SP/DigiBeta/Betacam SX
Xdcam
High-Definition Video
Dvcpro Hd
HDV/ProHD
H.264/Avc
Avchd
AVC-Intra
Digital SLR Cameras
Camera Support Options
Tripod
Monopod
Steadicam
DLSR Rigs
Other Stabilizers
Tapeless Acquisition Strategies
Benefits of Tapeless Acquisition
Drawbacks of Tapeless Acquisition
Shooting for Portability
The Screen is Small
Action Safe Is the New Title Safe
Avoid Shaky Video
Recognize Lower Frame Rates
Evaluate Using 16 × 9
Shooting Multicamera Productions
Camera Requirements
Matching Cameras
Syncing Cameras

6 Telling Your Story with Visuals
Working with B-roll
B-roll Acquisition During Production
Stock Sources
Archive Materials
Working with Photos
Enhancing Images
Resolution Requirements
Creating Moving Footage
Working with Screen Captures
Software Choices
Capture Strategies
Working with Speaker Support/Slides
Design Slides Properly
Export Still Graphics
Microsoft PowerPoint
Apple Keynote
Motion Graphics
Screen Size
Codec Issues
Font Selection
Text Placement
Contrast
Busyness of Background to Foreground
Type on Pattern
Read Times
Creating a Graphic Identity
Flexibility
Clean Appearance
Match Style of Video
Integrating into Set Design
Creating Show Graphics

7 Editing Considerations
The Evolution of Nonlinear Editing
Nonlinear Editing Software
NLE Selection Criteria
Cost
Ease of Use
Editing Formats
Multicamera Editing Abilities
Export Abilities
Customer Support
Technical Considerations During Editing
Determining Finishing Size
Determining Sequence Settings
Maintaining Optimal Color and Exposure
Color Grading for Best Look
Check for Flash Frames
Consider Transitions Carefully
Dealing with Interlaced Material
Shot Selection
Audio Mix
Audio Normalization
Run Time Strategies
Backup Progress

8 Encoding Video for the Web
The Challenge of Encoding
Determining Delivery Format
File Format
Mpeg-4
H.264
Html5
QuickTime
Flash Video
Windows Media
Silverlight
Display Size
Data Rate
Compression Tools
Essential features
Affordable Compression Tools
Full-Featured Compression Tools
Encoding Advice
Start Big, Finish Small
De-interlace Your Video
Lower Your Audio Standards
Shrink the Window
Reshape the Video
Restore the Washed-out Picture
Improve the Saturation
Frame Rate Reduction
Test Your Settings
Section 508 Compliance
Impairment Types
The Impact to Web Video
Visual Impairment Strategies
Hearing Impairment Strategies

9 Understanding Flash Video
Delivery of Flash Video
Adobe Flash Media Server
Progressive Download
Embedded Video
Essential Flash Formats
Swf
Flv
On2 VP6
Sorenson Spark
F4v
Essential Tools for Creating Flash Video
Adobe Media Encoder
Flash Professional
Flash Catalyst
Adobe Encore
Other Tools
Creating a Custom Player with Flash Professional
Import Options
Skinning the Player
Preprocessing for Video-Sharing Sites
YouTube Technical Specs
Facebook Technical Specs

10 Podcasting and RSS Essentials
A Clear Definition of Podcasting
Common Misperceptions about Podcasting
Is Podcasting Restrictive?
Who’s Watching Podcasts
What’s Holding Podcasting Back?
An Overview of Rss
A Brief History of RSS
What Can RSS Do?
RSS and Podcasting
Developing an RSS Feed
Anatomy of a Feed
Channel Information
Item Information
Programming the Feed
Hand Coding RSS
Blog-based Solutions
Web-based Solutions
WYSIWYG Solutions
Delivering Podcasts with Apple Compatibility
Publishing an RSS Feed
Testing the Feed
Optimizing the Feed
Submitting the RSS Feed
Submitting the Feed to iTunes
Submit to More Directories
The Submission Queue

11 Hosting Web Video
Website Requirements
Budgeting for Hosting
Free Hosting
Affordable Hosting
Offsite, Dedicated Hosting
Self-Hosting
Hosting Requirements
Bandwidth
Storage
RSS Tools
Social Media Integration
Upload via File Transfer Protocol
Upload via the Browser
Use of Private Domain
Customizable Players
Statistics
Advertising Model
Terms of Service
Selected Hosting Vendors

12 Promoting Your Video
Essential Groundwork
A Reality Check
Start with a Compelling Title
Capture Content Early
Alignment with Media Partners
Keyword/Tag Development
Search Engine Optimization
Hyper-Syndication Strategies
Hyper-Syndication Tools
TubeMogul
Blip.tv
Video Hosting Sites
Notifying Directories Automatically for RSS Feeds
Social Media Tools
Enabling Share Technologies
Twitter Essentials
Facebook Essentials
Live Engagement
Additional Promotional Strategies
Cross-Promote with Other Internet Shows
Advertise and Promote
Aggregate Your Content
Word-of-Mouth Marketing
Build a Relationship with Your Audience
Stay Focused
Remember Who Watches
Interact with Your Audience
Watch Other Shows in Your Space
Build Your Brand and Host Recognition
Make It Easy to Subscribe

13 Monetizing Your Video With Paul Vogelzang, executive Producer of MommyCast
Potential Revenue Sources
Affiliate Revenue
Advertising
Related Products and Services
Working with Sponsors and Advertisers
Monetization
Sponsorship versus Advertising Models
Your Case for Sponsors
Identifying and Approaching Sponsors
Involving Sponsors
Selling Your Content
Digital Downloads
Traditional Media
Back Episodes
Exclusive or Expanded Content

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