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Prescribing HIV Prevention Bringing Culture into Global Health Communication 1st Edition by Nicola Bulled ISBN 9781611323627 1611323622

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Prescribing HIV Prevention Bringing Culture into Global Health Communication 1st Edition Nicola Bulled Digital Instant Download

Author(s): Nicola Bulled
ISBN(s): 9781611323627, 1611323622
Edition: 1
File Details: PDF, 2.30 MB
Year: 2014
Language: english
SKU: EB-43172914 Category: Tag:

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ISBN 10: 1611323622
ISBN 13: 9781611323627
Author: Nicola Bulled

Critical health communication scholars point out that the acceptance of HIV risk prevention methods are bound inside inequitable structures of power and knowledge. Nicola Bulled’s in-depth ethnographic account of how these messages are selected, transmitted and reacted to by young adults in the AIDS-torn population of Lesotho in southern Africa provides a crucial example of the importance of a culture-centered approach to health communication. She shows the clash between traditional western perceptions of how increased knowledge will increase compliance with western ideas of prevention, and mixed messages offered by local religious, educational, and media institutions. Bulled also demonstrates how structural and geographical forces prevent the delivery and acceptance of health messages, and how local communities shape their own knowledge of health, disease and illness. This volume will be of interest to medical anthropologists and sociologists, to those in health communication, and to researchers working on issues related to HIV.
 

Prescribing HIV Prevention Bringing Culture into Global Health Communication 1st Edition Table of contents:

1 The Prescription for HIV Prevention

HIV Communication

Critical Health Communication as an Approach to HIV Prevention

Outline of Chapters

2 Surveillance

HIV in Lesotho

Domestic Response to HIV

The Template of Accepted Facts

In Summary

3 Knowledge Production

Knowledge as Power

The Expert

Joint United Nations Program on HIV/AIDS

The Global Fund for HIV/AIDS, Tuberculosis, and Malaria

U.S. President’s Emergency Plan for AIDS Relief

The Well-Informed Citizen

International Organizations operating domestically: Population Services International

Local newsprint media

(Re)distributing Blame

In Summary

4 Knowledge Dissemination

Medium of Knowledge

Schools

Religion

Medical

Social network

Mass media

Entertainment-Education

In Summary

5 Knowledge Acquisition

Understanding Youths’ HIV Knowledge

Quantifying Youths’ HIV Knowledge

The Moral Order

In Summary

6 Rational Action

Pedagogy of the Oppressed

Dynamics of HIV Communication

The Man-on-the-Street

Senate’s story

Letsie’s story

In Summary

7 Biomedical Shift: Medical Male Circumcision

Establishing Global Directives on MMC

Resisting MMC Policies

Domestic Interpretations of MMC

Opposing Global Health Institution Directives

In Summary

8 Bringing Culture to Global Health Communication

Reimaging Global Health Prevention

Role of Culture-Centered Critical Health Communication

Appendix HIV Knowledge Questions (in English)

Factor 1

Factor 2

Factor 3

Other Factors

Notes

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Tags: Nicola Bulled, Prescribing HIV, Prevention, Culture, Global Health Communication