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Pitch Perfect Communicating with Traditional and Social Media for Scholars Researchers and Academic Leaders 1st Edition by William Tyson ISBN 1579223338 9781579223335

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Pitch Perfect Communicating with Traditional and Social Media for Scholars Researchers and Academic Leaders William Tyson Digital Instant Download

Author(s): William Tyson
ISBN(s): 9781579223335, 1579223338
Edition: Kindle
File Details: PDF, 1.28 MB
Year: 2010
Language: english
SKU: EB-1998462 Categories: , Tag:

Pitch Perfect Communicating with Traditional and Social Media for Scholars Researchers and Academic Leaders 1st Edition by William Tyson – Ebook PDF Instant Download/Delivery: 1579223338, 9781579223335
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Product details:

ISBN 10: 1579223338 
ISBN 13: 9781579223335
Author: William Tyson

This book is intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laboratory, or institution; who want to make a difference; and who believe that the information they possess and ideas they offer are important for a wider public. Pitch Perfect is a practical guide to communicating your knowledge and research to broader audiences. How do you get yourself heard amid the volume of news and information in today’s 24-hour news cycle, and get your message across in an environment where blogs and Twitter vie with traditional media? To break through, you need to amplify your ideas and make them relevant for a wider public audience.Bill Tyson – who has been successfully advising scholars and academic leaders on media relations for over 30 years – shows you how to undertake early and thoughtful communications planning, understand the needs and workings of the media, both traditional and digital, and tell your story in a way that will capture your audience. Bill Tyson is strategic in his advice, no less so when discussing how to engage with such social media as blogs, Facebook, Twitter, YouTube, podcasts or wikis.Whether you are working on research or a new initiative that has public implications, or have a story that deserves wide telling; whether you want to address funders’ requests for communications plans to promote the programs they are supporting, or whether you want to know how to publicize your new book; this practical guide offers insider advice – complete with case studies – on how to communicate your message. An appendix lists key media in North America, Australia, and the UK.

Pitch Perfect Communicating with Traditional and Social Media for Scholars Researchers and Academic Leaders 1st Table of contents:

1. Telling Your Story: Is It a Good Report If It’s Not Read?

  • Coming to Terms

  • Time, Risk, and Rewards

2. How the Media Works

  • Earning Media Coverage

  • Getting on the Media’s Contact Lists

3. Getting Started

  • Contacting the Media

  • What Makes News

4. Developing a Media Strategy: Prioritizing the Media

  • Story Placement

  • Offering an Exclusive

5. Presenting Your Story in Writing

  • Press Release

  • E-Mail

6. Calling the Media

  • What to Say When You Call

  • Whom to Contact

  • Titles and Functions

7. Media Sessions

8. Resources for Contacting the Media

  • Media Directories and Newsstands

  • Institutional Support

  • Working With a Media Consultant

9. Presenting New Research Findings

  • Professional and Trade Journals

  • Science Reporting by the Mainstream Media

  • What Makes a Good Research Story

  • Planting the Story Seed

  • Embargoes

  • Press Conferences

10. When a Reporter Calls

  • Spare Me

11. The Media Interview

  • Media Interview Checklist

  • Terms of Engagement

  • Rabbit Stew

  • Avoiding Media Blunders

  • When to Ask for a Correction

  • Media Advice From Academics and Scholars

12. Radio and Television Interviews

  • Television Interview Basics

13. Opinion Articles

  • Approaching the Opinion Page Desk

  • Op-Ed Format

  • Op-Ed Writing Style

  • Op-Ed Added Value

14. Letters to the Editor

15. Speeches

16. Book Promotion

17. Web 2.0 and Beyond

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Tags: William Tyson, Pitch Perfect, Social Media