Sale!

Pharmaceutical Marketing A Practical Guide 1st Edition by Dimitris Dogramatzis ISBN 157491118X 9781574911183

Original price was: $50.00.Current price is: $35.00.

Pharmaceutical Marketing A Practical Guide 1st Edition Dimitris Dogramatzis Digital Instant Download

Author(s): Dimitris Dogramatzis
ISBN(s): 9781574911183, 157491118X
Edition: 1
File Details: PDF, 15.77 MB
Year: 2001
Language: english
SKU: EB-1981560 Category: Tag:

Pharmaceutical Marketing A Practical Guide 1st Edition by Dimitris Dogramatzis – Ebook PDF Instant Download/Delivery: 157491118X, 9781574911183
Full download Pharmaceutical Marketing A Practical Guide 1st Edition after payment

Product details:

ISBN 10: 157491118X
ISBN 13: 9781574911183
Author: Dimitris Dogramatzis

Designed as a practical guide for the pharmaceutical industry, this book covers how to apply cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, worksheets, pharmaceutical case studies, and a sample marketing strategy.

Pharmaceutical Marketing A Practical Guide 1st Table of contents:

Part 1: The Pharmaceutical Market
1. The Healthcare Environment
2. The Pharmaceutical Industry Environment
3. The Pharmaceutical Marketing Environment

Part 2: Marketing Strategy
4. What Is Marketing Strategy?
5. Marketing Research
6. Market Segmentation
7. Situational Analysis
8. Positioning, Targeting, Profiling
9. New Product Development
10. Product Life Cycle and Portfolio Management
11. Competitive Strategies

Part 3: Distribution Strategy
12. Overview of Pharmaceutical Distribution
13. Distribution Strategy

Part 4: Pricing Strategy
14. Pricing Concepts
15. Pricing Strategy

Part 5: Communication Strategy
16. Integrated Communications
17. Personal Selling
18. Advertising
19. Public Relations (PR) and Sales Promotion
20. The Internet

Part 6: Forecasting, Planning, and Evaluating
21. Forecasting and Planning
22. Evaluating Marketing Performance

People also search for Pharmaceutical Marketing A Practical Guide 1st:

pharma marketing guidelines
    
pharmaceutical marketing tactics
    
pharmaceutical marketing 101
    
pharmaceutical marketing requirements
    
pharmaceutical marketing regulations

Tags: Dimitris Dogramatzis, Pharmaceutical Marketing