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Passion Branding Harnessing the Power of Emotion to Build Strong Brands 1st Edition by Neill Duffy, Jo Hooper ISBN 0470869402 9780470869406

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Passion Branding Harnessing the Power of Emotion to Build Strong Brands 1st Edition Neill Duffy Digital Instant Download

Author(s): Neill Duffy, Jo Hooper
ISBN(s): 9780470869406, 0470869402
Edition: 1
File Details: PDF, 2.44 MB
Year: 2003
Language: english
SKU: EB-1657490 Category: Tags: ,

Passion Branding Harnessing the Power of Emotion to Build Strong Brands 1st Edition by Neill Duffy, Jo Hooper – Ebook PDF Instant Download/Delivery: 0470869402, 9780470869406
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Product details:

ISBN 10: 0470869402 
ISBN 13: 9780470869406
Author: Neill Duffy, Jo Hooper

In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach. Centred on a passionate relationship between brand and consumer and the leverage of that passion in order to create value for all involved in the relationship, Passion Branding can be a great way to drive brand awareness at a fraction of the cost of traditional advertising, particularly for brands that don’t enjoy high emotional affinity with customers. Drawing on major case studies from around the world (including Shell and Ferrari, Hyundai and the FIFA World Cup, and Guinness and the Rugby World Cup) as well as interviews with top practitioners, Neill Duffy introduces Passion Branding, shows why it is about much more than simple sponsorship, and details the many areas in which this versatile business tool can play a role.

Passion Branding Harnessing the Power of Emotion to Build Strong Brands 1st Table of contents:

Part I: The Power of Passion in Branding

  • Introduction: Why Passion Matters in Branding

  • Chapter 1: Understanding Emotional Branding

  • Chapter 2: The Science Behind Consumer Emotions

  • Chapter 3: Identifying Your Brand’s Passion

Part II: Creating Passionate Brands

  • Chapter 4: Crafting a Passion-Driven Brand Strategy

  • Chapter 5: Storytelling and Brand Narratives

  • Chapter 6: Designing Emotional Customer Experiences

Part III: Activating Passion in the Market

  • Chapter 7: Engaging Consumers Through Passion

  • Chapter 8: Building Communities Around Your Brand

  • Chapter 9: Leveraging Social Media and Digital Channels

Part IV: Measuring and Sustaining Brand Passion

  • Chapter 10: Metrics for Emotional Engagement

  • Chapter 11: Maintaining Passion Over Time

  • Chapter 12: Case Studies of Successful Passion Brands

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Tags: Neill Duffy, Jo Hooper, Passion, Power, Strong