Operators Are Standing By Use the Power of Infomercials and TV Marketing to Sell Your Products and Keep Customers Calling 1st Edition by Michael Planit – Ebook PDF Instant Download/Delivery: 007147028X, 9780071470285
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Product details:
ISBN 10: 007147028X
ISBN 13: 9780071470285
Author: Michael Planit
You’re an entrepreneur with a million-dollar idea-but you don’t know how to develop it. Or you’re an inventor with an ingenious new product-but you don’t know how to market it. Or maybe you’re a small business owner with big dreams-but you don’t know how to begin. Relax
Operators Are Standing By Use the Power of Infomercials and TV Marketing to Sell Your Products and Keep Customers Calling 1st Table of contents:
Part 1: The Product – The Cycle of Successful Product Development
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The Concept Stage
Identifying and developing a viable product idea. -
Developing an Appropriate Idea
Assessing the marketability and uniqueness of the product. -
The Prototype: Designing, Developing, and Testing Your First Prototype
Creating and refining the initial product model. -
Legal Advice: Protecting the Idea and Yourself
Understanding intellectual property rights and legal protections. -
Manufacturing
Setting up production and ensuring quality control.
Part 2: The Infomercial and Other Direct Response Marketing Techniques
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Assessing Your Product for the Infomercial and/or Direct Response Market
Determining if the product suits direct response marketing. -
The Infomercial
Crafting compelling infomercials to engage consumers. -
Alternative Methods of DR Marketing: Home Shopping Channels and More
Exploring other direct response avenues like catalogs and online platforms. -
Creating an Infomercial and Getting It Aired
Steps to produce and broadcast an infomercial effectively. -
Selling and Analyzing the Results
Evaluating sales performance and refining marketing strategies.
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Tags: Michael Planit, Operators, TV Marketing, Customers Calling


