Museum Management and Marketing Leicester Readers in Museum Studies 1st Edition by Richard Sandell ISBN 0415396298 978-0415396295

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ISBN 10: 0415396298
ISBN 13: 978-0415396295
Author: Richard Sandell

Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum.

The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos.

Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.

Museum Management and Marketing Leicester Readers in Museum Studies 1st Table of contents:

1 Complexity and Creativity in Contemporary Museum Management

PART ONE MUSEUMS AND CHANGE

Introduction to Part One

2 Leading Change: Why transformation efforts fail

3 From Being about Something to Being for Somebody: The ongoing transformation of the American museum

4 Museums: Challenges for the 21st century

5 Embracing Organization al Change in Museums: A work in progress

6 Museum Staff Perspectives on Organization al Change

PART TWO MUSEUM MANAGEMENT

Introduction to Part Two

7 The Effective Management of Museums: Cohesive leadership and visitor-focused public programming

8 The University Art Museum: Defining purpose and mission

9 Strategic Management for Visitor-oriented museums: A change of focus

10 Liberty Science Center in the United States: A mission focused on external relevance

11 Measuring Social Value

12 Beyond Big and Awesome: Outcome-based evaluation

13 The Strategic Significance of Workforce Diversity in Museums

14 Volunteers in the Heritage Sector: A neglected audience?

15 Emotional Intelligence, Passion and Museum Leadership

16 Visionary Leadership and Missionary Zeal

17 Interim Directorships in Museums: Their impact on individuals and significance to institutions

PART THREE MARKETING THE MUSEUM

Introduction to Part Three

18 The Marketing Approach in Museums

19 Can Museums Be All Things to All People? Missions, goals, and marketing’s role

20 Strangers, Guests, or Clients? Visitor experiences in museums

21 Museum Marketing: Understanding different types of audiences

22 Expanding the Museum Audience through Visitor Research

23 Revisiting Membership Scheme Typologies in Museums and Galleries

24 A Delicate Balance: Museums and the marketplace

25 The Impact of Free Entry to Museums

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