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MKTG 7 Principles of Marketing Student Edition 7th Edition by Charles W Lamb, Joe F Hair, Carl McDaniel ISBN 9781285091860 1285091868

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MKTG 7 Principles of Marketing Student Edition Charles W. Lamb Digital Instant Download

Author(s): Charles W. Lamb; Joe F. Hair; Carl McDaniel
ISBN(s): 9781285091860, 1285091868
Edition: 7th
File Details: PDF, 31.30 MB
Year: 2013
Language: english
SKU: EB-4684330 Category: Tags: , ,

MKTG 7 Principles of Marketing Student Edition 7th Edition by Charles W Lamb, Joe F Hair, Carl McDaniel – Ebook PDF Instant Download/Delivery: 9781285091860 ,1285091868
Full download MKTG 7 Principles of Marketing Student Edition 7th Edition after payment


Product details:

ISBN 10: 1285091868
ISBN 13: 9781285091860
Author: Charles W Lamb, Joe F Hair, Carl McDaniel

Created through a “student-tested, faculty-approved” review process with direct input from students and faculty, MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today’s learners at a value-based price. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing products to facilitate today’s on-the-go lifestyle. From chapter by chapter prep-cards and full PowerPoint decks to interactive video quizzing and relevant case-studies, MKTG7 makes reaching out to students a breeze.

MKTG 7 Principles of Marketing Student Edition 7th Edition Table of contents:

  1. Introduction to Marketing

  2. The Marketing Environment

  3. Consumer Behavior and Segmentation

  4. Business and Organizational Markets

  5. Market Research and Information Systems

  6. Product Strategy and New Product Development

  7. Branding, Packaging, and Product Line Decisions

  8. Pricing Strategy and Tactics

  9. Marketing Channels and Supply Chain Management

  10. Retailing and Wholesaling

  11. Promotion: Advertising, Sales Promotion, and Public Relations

  12. Personal Selling and Sales Force Management

  13. Digital Marketing and Social Media

  14. Integrated Marketing Communications

  15. Global Marketing

  16. Marketing Ethics and Social Responsibility

  17. Marketing Planning and Strategy

  18. Marketing Metrics and Performance Evaluation

  19. Service Marketing (Servicescape and Customer Experience)

  20. Future Trends in Marketing

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Tags: Charles W Lamb, Joe F Hair, Carl McDaniel, MKTG 7, Marketing