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Media Technology Critical Perspectives 1st Edition by Joost Van Loon ISBN 033523531X 9780335235315

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Author(s): Joost Van Loon
ISBN(s): 9780335235315, 033523531X
Edition: 1
File Details: PDF, 7.98 MB
Year: 2007
Language: english
SKU: EB-1384060 Categories: , Tag:

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ISBN 10: 033523531X 
ISBN 13: 9780335235315
Author: Joost Van Loon

What are media? Why are more and more objects being turned into media? How do people interconnect with the media in structuring their everyday lives? In “Media Technology: Critical Perspectives,” Joost van Loon illustrates how throughout the course of society, different forms of media have helped to shape our perceptions, expectations and interpretations of reality. Drawing on the work of media scholars such as Marshall McLuhan, Walter Benjamin, Roland Barthes and Raymond Williams, the author provides a theoretical analysis of the complexity of media processes. He urges the reader to challenge mainstream assumptions of media merely as instruments of communication, and shows how the matter, form, use and purpose of media technologies can affect content.

The book uses practical examples from both old and new media to help readers think through complex issues about the place of media. This helps to create a more innovative toolkit for understanding what media actually are and the basis for trying to make sense of what media actually do. It uses case studies and examples from television, radio, print, computer games and domestic appliances.

“Media Technology” is essential reading for undergraduate and postgraduate students on media, social theory and critical theory-related courses.

Media Technology Critical Perspectives 1st Table of contents:

Chapter 1: An Introduction
mediation as a black box
media as phenomena
mediation and politics
mediation as social interaction
mediation as cultural reproduction
technology as ordering
form
historicity
cultural embedding
embodiment (and disembodiment)
outline
suggested further reading

Chapter 2: A Critical History of Media Technology
technological and social change: bias in the work of Harold Innis
wealth, power and knowledge
from political economy to biophilosophy
the tetrad
critical media analysis
media as ‘extensions of man’
an example: print in China and Europe
decentred subjects
hybrid media
McLuhan as a cyborg theorist?
media evolutions
an alternative critique
conclusion
suggested further reading

Chapter 3: Alternative Trajectories: Technology as Culture
a German trajectory: the work of Benjamin
Benjamin’s historical materialism
‘The Work of Art in an Age of Mechanical Reproduction’
cult value and exhibition value
a British trajectory: cultural studies
Raymond Williams’ cultural history of television
against technological determinism
need and technological innovation
Anglo‑Germanic synergies?
aura and structure of feeling
a French trajectory: Barthes and Baudrillard
Barthes: text and image
text
image
denotation and connotation
Baudrillard on electronic hyper‑visualization
branding
popular valorization
telematics and the post‑modern
the simulacrum
entropy and self‑referential mediation (autopoiesis)
conclusion
suggested further reading

Chapter 4: ‘Media as Extensions of Wo/Man’: Feminist Perspectives on Mediation and Technological Embodiment
technological fixation: engendering the gaze
the pornography issue
pornography as a technology of mediation
simulation revisited: manipulating needs
feminist medium analysis
domestication
the ascendance of ‘the Feminine’
post‑humanism and cyberfeminism
embodiment and enframing
conclusion
suggested further reading

Chapter 5: New Media and Networked (Dis)Embodiment
electronic communication media
the mass rally
telematics and disorientation
cyberspace and the interface
interfaciality and identification: the case of cyber rape
virtual being
touch
media as actor networks
analysing mediation as action
representation and re‑presentation
transduction
mediation and trust
runescapism
conclusion
suggested further reading

Chapter 6: Conclusion: Theorizing Media Technology
mediation and ‘thirdness’
attunement as a historical process
sensibility and cultural specificity
technological being
inspiration
coevolution
medium, space and time

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Tags: Joost Van Loon, Media Technology, Critical Perspectives