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Media Research Methods Understanding Metric and Interpretive Approaches 1st Edition by James A Anderson ISBN 1412999561 978-1412999564

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Media Research Methods Understanding Metric and Interpretive Approaches 1st Edition Anderson Digital Instant Download

Author(s): Anderson, James A.
ISBN(s): 9781412999564, 1412999561
Edition: 1
File Details: PDF, 12.00 MB
Year: 2011
Language: english
SKU: EB-53996896 Category: Tags: ,

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Product details: 

ISBN 10:1412999561 

ISBN 13:978-1412999564

Author:James A.Anderson

Media Research Methods: Understanding Metric and Interpretive Approaches brings the insights of a senior theorist, methodologist, and critic to the classroom. Departing from the methods recipe approach, the text explains the reasons behind the methods and makes the connections to theory and knowledge production. Written in a conversational style, the book engages students and appeals to them as media consumers and users of research. The book takes the reader through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches. The text lays down a strong foundation in empirical research and problem solving, addressing metric topics of hypotheses, sampling, statistics, survey and experimental protocols and interpretive topics of textual analysis, coding, critical engagement and ethnography. A special chapter at the end of the book is a helpful guide for those readers who aspire to a research and analysis career.

Table of contents: 

Chapter 1: Exploring the Mediascape

Chapter 2: Mapping the Mediascape

Chapter 3: Methods of Exploration: Asking Questions

Chapter 4: Methods of Exploration: Finding Answers

Chapter 5: From Concepts to Data

Chapter 6: Research Questions and Hypotheses

Chapter 7: Literatures and Databases

Chapter 8: Sampling

Chapter 9: Statistics and Statistical Analysis

Chapter 10: Designing Surveys

Chapter 11: Protocols for Experiments

Chapter 12: Coding Text

Chapter 13: Discursive Protocols: Creating Texts

Chapter 14: Critical Interpretive Methods: Social Meanings and Media Texts

Chapter 15: Ethnographic Methods

Chapter 16: An Excursion Into Writing

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Tags: James A Anderson, Research, Methods, Understanding