Mastering Marketing 2nd Edition by Ian Ruskin Brown ISBN 1854183230 978-1854183231
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ISBN 10: 1854183230
ISBN 13: 978-1854183231
Author: Ian Ruskin Brown
The success of any business depends upon effective marketing. An understanding of the key principles and techniques is vital for managers of all levels, and not just those in the marketing department. “Mastering Marketing” provides a clearly written explanation of the core skills and concepts needed to market your business profitably. Offering more than just short-term selling ‘tricks’, it provides techniques for building and maintaining a long-term profitable market position. Particularly useful to managers newly appointed to the marketing department, or those wishing to liaise more closely with it, this book will also prove invaluable to owner-managers wishing to adopt a more structured approach to business development.
Mastering Marketing 2nd Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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