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Mass Media Research An Introduction 9th Edition by Roger D Wimmer, Joseph R Dominick ISBN 143908274X 9781439082744

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Mass Media Research An Introduction 9th Edition Roger D. Wimmer Digital Instant Download

Author(s): Roger D. Wimmer, Joseph R. Dominick
ISBN(s): 9781439082744, 143908274X
Edition: 9
File Details: PDF, 4.00 MB
Year: 2010
Language: english
SKU: EB-2407042 Category: Tags: ,

Mass Media Research An Introduction 9th Edition by Roger D Wimmer, Joseph R Dominick – Ebook PDF Instant Download/Delivery: 143908274X, 9781439082744
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Product details:

ISBN 10: 143908274X 
ISBN 13: 9781439082744
Author: Roger D Wimmer, Joseph R Dominick

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, shows you how it happens–from content analysis to surveys to experimental research–then gives you expert tips on analyzing the media you encounter in your daily life. The Ninth Edition is packed with study tools and review aids to help you succeed in your course.

Mass Media Research An Introduction 9th Table of contents:

Part I: The Research Process

  1. Science and Research
  2. Elements of Research
  3. Research Ethics
  4. Sampling

Part II: Research Approaches

  1. Qualitative Research Methods
  2. Content Analysis
  3. Survey Research
  4. Longitudinal Research
  5. Experimental Research

Part III: Data Analysis

  1. Introduction to Statistics
  2. Hypothesis Testing
  3. Basic Statistical Procedures

Part IV: Research Applications

  1. Newspaper and Magazine Research
  2. Research in the Electronic Media
  3. Research in Advertising
  4. Research in Public Relations

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Roger D Wimmer,Joseph R Dominick,Mass Media